NBC still flying high on Leno Day Two


“The Jay Leno Show” dropped about seven million viewers from its debut night on Monday, but that was expected and NBC is trumpeting that Leno won his 10-11 pm (ET) time slot again on Tuesday and provided affiliates with a strong lead-in for the prime newscast demo.

The spin from NBC:

“The Jay Leno Show” ranked #1 among the major networks in the time period in adults 18-49, #1 in adults 25-54 (the key demographic for late local news) and #1 in total viewers, plus most other key ratings categories. Last night’s time-period competition included original programming on CBS (the “Big Brother” finale) and ABC (a Barbara Walters special on Patrick Swayze).

Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” last night’s telecast was up substantially in adults 18-49 (3.3 vs. 1.4), adults 25-54 (4.1 vs. 1.8) and total viewers (10.7 million vs. 5.2 million). Versus NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks, last night’s telecast was also up substantially in adults 18-49 (3.3 vs. 2.2), adults 25-54 (4.1 vs. 2.7) and total viewers (10.7 million vs. 6.9 million).

NBC is #1 among the major networks for the night in 18-49, adults 25-54, total viewers and all other key ratings categories. NBC delivered its highest Tuesday 18-49 average since May 12, the night of the prior “Biggest Loser” finale.

Click here for more on Tuesday’s ratings from our friends at TV by the Numbers.