“The Jay Leno Show” dropped about seven million viewers from its debut night on Monday, but that was expected and NBC is trumpeting that Leno won his 10-11 pm (ET) time slot again on Tuesday and provided affiliates with a strong lead-in for the prime newscast demo.
The spin from NBC:
“The Jay Leno Show” ranked #1 among the major networks in the time period in adults 18-49, #1 in adults 25-54 (the key demographic for late local news) and #1 in total viewers, plus most other key ratings categories. Last night’s time-period competition included original programming on CBS (the “Big Brother” finale) and ABC (a Barbara Walters special on Patrick Swayze).
Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” last night’s telecast was up substantially in adults 18-49 (3.3 vs. 1.4), adults 25-54 (4.1 vs. 1.8) and total viewers (10.7 million vs. 5.2 million). Versus NBC’s Monday-through-Friday 10-11 p.m. ET non-sports average over the prior 52 weeks, last night’s telecast was also up substantially in adults 18-49 (3.3 vs. 2.2), adults 25-54 (4.1 vs. 2.7) and total viewers (10.7 million vs. 6.9 million).
NBC is #1 among the major networks for the night in 18-49, adults 25-54, total viewers and all other key ratings categories. NBC delivered its highest Tuesday 18-49 average since May 12, the night of the prior “Biggest Loser” finale.