NBC Sunday 'Dateline NBC' increases; 'America's Got Talent' #1


From 7-8 p.m. ET, “Dateline NBC” averaged a 0.6/2 in 18-49 and 3.2 million viewers overall.  From its first half-hour to its second, “Dateline” increased its 18-49 rating by 17 percent (to a 0.7 from a 0.6).

From 8-9 p.m. ET, “Law & Order: Criminal Intent” (0.9/3 in 18-49, 4.3 million viewers overall) apprehended its highest 18-49 rating for a Sunday telecast since July 4, when it aired at 10 p.m.  From its first half-hour to its second, this week’s “CI” grew by 25 percent in 18-49 rating (to a 1.0 from a 0.8) and 15 percent in total viewers (to 4.6 million vs. 4.0 million).

From 9-11 p.m. ET, an encore telecast of “America’s Got Talent” delivered a 1.0/3 in 18-49 and 4.1 million viewers overall.  Week to week, “Talent” is up 7 percent in total viewers (4.127 million vs. 3.840 million).

For its second hour from 10-11 p.m. ET, the “America’s Got Talent” encore ranked #1 in adults 18-49, total viewers and other key categories.

In the 10:30 lead-in to local news, “America’s Got Talent” was #1 in the key new demo of adults 25-54 (with a 1.3 rating vs. a 1.2 for CBS’s “Good Wife” encore).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)