NBC: “Sunday Night Football” up 35% vs. year-ago game


NBCSunday Results: Currently available fast-affiliate ratings are not time

zone-adjusted and typically understate live NFL telecasts.

*           In time zone-adjusted metered-market results, NBC’s

49ers-Patriots game was #1 in its time period with a 15.2 rating, 24

share in metered-market households from 8:30-midnight ET (including

news coverage in the 8:30-9 p.m. half-hour, counting only game

coverage would probably increase the rating modestly).

*           The 15.2 rating is the third-best “SNF” overnight this season

and is up 35 percent from Week 15 game in 2011 (Ravens-Chargers, 11.3)

*           It’s the 11th “Sunday Night Football” game this season to

achieve a 13.5 rating or higher in metered-market households, most

through 15 weeks in the seven-year history of “SNF.”

*           Though fast-affiliate ratings are subject to significant upward

adjustment for “Sunday Night Football,” they currently show NBC

winning Sunday night in adults 18-34, 18-49 and 25-54 and other key


NOTE: All ratings are “live plus same day” from Nielsen Media Research

unless otherwise indicated.