zone-adjusted and typically understate live NFL telecasts.
* In time zone-adjusted metered-market results, NBC’s
49ers-Patriots game was #1 in its time period with a 15.2 rating, 24
share in metered-market households from 8:30-midnight ET (including
news coverage in the 8:30-9 p.m. half-hour, counting only game
coverage would probably increase the rating modestly).
* The 15.2 rating is the third-best “SNF” overnight this season
and is up 35 percent from Week 15 game in 2011 (Ravens-Chargers, 11.3)
* It’s the 11th “Sunday Night Football” game this season to
achieve a 13.5 rating or higher in metered-market households, most
through 15 weeks in the seven-year history of “SNF.”
* Though fast-affiliate ratings are subject to significant upward
adjustment for “Sunday Night Football,” they currently show NBC
winning Sunday night in adults 18-34, 18-49 and 25-54 and other key
NOTE: All ratings are “live plus same day” from Nielsen Media Research
unless otherwise indicated.