NBC: Sunday Night Football up 8%


NBCSunday Results: Currently available fast-affiliate ratings are not time zone-adjusted and typically understate live NFL telecasts.

*           In time zone-adjusted metered-market results, the Packers-Giants

game was #1 in its time period and the #1 show of the night (excluding

NFL overruns) with a 13.5 rating, 21 share in metered-market

households from 8:30-11:30 p.m. ET.

*           In the metered-market households, “Sunday Night Football” is up

versus the same night last year by 8 percent (13.5 vs. 12.5).

*           Top markets for Packers-Giants: 1. Milwaukee 43.8/61, 2. NY

18.9/28, 3. Memphis 17.8/24, 4. Minneapolis 17.5/28, 5. Norfolk


*           Though fast-affiliate ratings are subject to significant upward

adjustment for “Sunday Night Football,” they currently show NBC

winning Sunday night in all key ratings categories: adults, men and

women 18-34, 18-49 and 25-54, plus total viewers and households.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.