Sunday Results:
- From 9-11 p.m. ET, “The Celebrity Apprentice” (2.0/5 in 18-49, 6.4 million viewers overall) tied for #1 in its time period among ABC, CBS, NBC and Fox in adults 18-49 and is #1 outright in adults 25-54. “Apprentice” won the three half-hour from 9:30-11 p.m. among those networks in 18-49, with growth through each successive half-hour. “Apprentice” built on NBC’s results in the prior hour from 8-9 p.m. by 122 percent in 18-49 rating.
- From its first half-hour to its fourth, “Celebrity Apprentice” grew by 29 percent in 18-49 rating (to a 2.2 from a 1.7) and in total viewers, the increase was 15 percent (to 6.8 million from 5.9 million). In the 10:30 lead-in to local news, “Celebrity Apprentice” delivered a 41 percent margin of victory in the key news demo of adults 25-54 (with a 2.9 rating vs. a 2.4 for ABC’s second-place “GCB”).
- For its second hour from 10-11 p.m. ET, “The Celebrity Apprentice” ranked #1 among ABC, CBS and NBC in adults 18-49 by a 29 percent margin (2.2 vs. 1.7 for ABC’s second-place “GCB”).
- From 7-8 p.m. ET, “Dateline NBC” (1.2/4 in 18-49, 4.2 million viewers overall) delivered its second-highest Sunday rating in 18-49 since Feb. 12, behind only last week’s 1.3. From its first half-hour to its second, “Dateline” grew by 9 percent in adults 18-49 (to a 1.2 rating from a 1.1) and by 23 percent in adults 25-54 (1.6 vs. 1.3).
- From 8-9 p.m. ET, “Harry’s Law” (0.9/3 in 18-49, 8.5 million viewers overall) generated its biggest overall audience since March 9 and maintained its 18-49 rating of the prior week. From its first half-hour to its second, “Harry’s Law” grew by 11 percent in 18-49 rating (to a 1.0 from a 0.9) and 9 percent in total viewers (8.9 million vs. 8.2 million). Versus NBC’s non-sports average in the time period last season, “Harry’s Law” is up 79 percent in total viewers (8.532 million vs. 4.756 million).
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(Source: NBC)
