From 7-8 p.m., “Dateline NBC” averaged a 0.9/3 in 18-49 and 4.5 million viewers overall. From its first half-hour to its second, “Dateline” grew by 25 percent in adults 18-49 (1.0 vs. 0.8) and 30 percent in women 18-49 (1.3 vs. 1.0).
At 8 p.m., “Minute To Win It” (1.9/5 in 18-49, 5.8 million viewers overall) is up week to week by 6 percent in 18-49 (1.9 vs. 1.8) and 13 percent in total viewers (5.8 million vs. 5.1 million). “Minute To Win It” is up 12 percent versus NBC’s non-sports average in this time period for the season prior to “Minute To Win It” in 18-49 (1.9 vs. 1.7).
From its first half-hour to its second, “Minute To Win It” increased its 18-49 rating by 44% (to a 2.3 from a 1.6) and its overall viewership by 32 percent or 1.6 million persons (6.6 million vs. 5.0 million).
From 9-11 p.m., “The Celebrity Apprentice” (2.8/7 in 18-49, 7.3 million viewers overall) is up week to week by 8 percent in both 18-49 (2.8 vs. 2.6) and total viewers (7.3 million vs. 6.8 million). In the time period, “The Celebrity Apprentice” ranks #2 among the major networks in total viewers, adults 25-54, men 25-54 and men 18-49.
From its first half-hour to its fourth, “The Celebrity Apprentice” increased its 18-49 rating by 19 percent (to a 3.1 from a 2.6) and its overall viewership by 20 percent or 1.3 million persons (to 8.1 million from 6.8 million). For its final half-hour from 10:30-11 p.m., “The Celebrity Apprentice” was #1 in adults, men and women 18-49; adults, men and women 18-34; adults 25-54 (tie) and men 25-54.
“The Celebrity Apprentice” is up 27 percent versus NBC’s non-sports average in the time period for the season prior to “Celebrity Apprentice” in adults 18-49 (2.8 vs. 2.2, “live plus same day”) and is up 17% in total viewers (7.3 million vs. 6.3 million).
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(source: information from NBC)
