WSJ reports NBC is telling advertisers it will cost them 3 million for a 30 second ad in The Super Bowl: “While individual slots have sold at that level before, it’s never been the starting point for negotiations for the dozens of 30-second ads sold for the game. It represents a price increase of more than 10%, roughly double the usual annual rise… Even with the struggling economy, NBC is confident advertisers will pay higher prices because of the record ratings for this year’s game. The nail-biter between the New York Giants and the New England Patriots drew 97.4 million viewers, the biggest TV audience yet for any sporting event in the U.S.”
"If they believe it’s a target they can reach, then that’s fantastic," Dick Ebersol, chairman of NBC Universal Sports & Olympics, told the paper.
For this year’s Super Bowl, Fox received about 2.7 million for 30 seconds, though some of the final slots reportedly went for about 3 million.