NBC takes 2nd place Wednesday w/ “Law & Order SVU”


At 8 p.m., an encore telecast of “Minute To Win It” (1.8/6 in adults 18-49, 6.3 million viewers overall) ranked #2 among the major networks in the time period in 18-49, total viewers and most other key categories.  From its first half-hour to its second, ” Minute To Win It” increased by 12 percent in adults 18-49 (to a 1.9 rating from a 1.7), 14 percent in adults 25-54 (2.4 vs. 2.1) and 17 percent in women 25-54 (2.8 vs. 2.4).  The 1.8 is NBC’s highest 18-49 rating in the time period since the Winter Olympics.

At 9 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” averaged a 1.4/4 in adults 18-49 and 5.6 million viewers overall.  From its first half-hour to its second, the “SVU” rebroadcast increased its 18-49 rating by 15 percent (to a 1.5 from a 1.3) and its overall viewership by 11 percent (5.9 million vs. 5.3 million

At 10 p.m. ET, “Law & Order: Special Victims Unit” (2.9/8 in adults 18-49, 10.0 million viewers overall) dominated the time period over CBS’s “CSI: NY” encore and ABC’s original “Ugly Betty,” capturing a 71 percent margin of victory in adults 18-49 (2.9 vs. 1.7 for CBS’s second-place “CSI: NY” rebroadcast).  “Law & Order: SVU” won the hour decisively in all key demos and matched or beat the combined ABC-CBS result in the time period in adults 18-34 and women 18-34.  Last night’s “Law & Order: Special Victims Unit” was up 38 percent versus NBC’s 2.1 average in this slot for the traditional 2008-09 season (“live plus same day”).  In total viewers, “SVU” is up 42% percent or more than 2.9 million persons versus NBC’s 7.032 million average in the hour during the traditional ’08-09 season. 

This marks the fifth consecutive week “SVU” has been #1 or tied for #1 in the 10 p.m. hour in adults 18-49. 

In the 10:30 lead-in to local news, “Law & Order: Special Victims Unit” apprehended an 86 percent margin of victory in the key news demo of adults 25-54 (3.9 vs. 2.1 for CBS’s second-place “CSI: NY” encore).  “SVU” was #1 among the major networks in the 10:30 half-hour in all key ratings categories, beating the combined ABC-CBS rating in adults, men and women 25-54; adults, men and women 18-49; adults 18-34 and women 18-34.

(source: information from NBC)