NBC: “Talent” ties for #1 from 8-10 in 18-49


NBCMonday Results: From 8-10 p.m. ET, the seventh season premiere of “America’s Got Talent” (3.6 rating, 10 share in adults 18-49, 10.3 million viewers overall) tied for #1 in the time period versus ABC, CBS, NBC and Fox in adults 18-49 and is #1 outright versus those networks in adults 18-34, women 18-34 and women 18-49 against last night’s full sweep month competition that included CBS’s hour-long season finale of “How I Met Your Mother,” as well as originals of “Two and a Half Men” and “Mike & Molly,” ABC’s 90-minute ”Dancing With the Stars” and season premiere of “The Bachelorette” and Fox’s season finale of “Bones” and penultimate episode of “House.”  “Talent” tied CBS’s 8-10 p.m. comedy block in 18-49 and topped ABC’s combination of “Dancing With the Stars” and the first half-hour of “Bachelorette” by a 38 percent advantage (3.6 vs. 2.6).

Versus NBC’s season average in the slot, “Talent” is up 16 percent in 18-49 (3.6 vs. 3.1) and up 20 percent in total viewers (10.310 million vs. 8.605 million).  “America’s Got Talent” finished within 5 percent of last week’s final “Voice” competition episode (3.8 in 18-49) in this time period.  From its first half-hour to its fourth, “Talent” grew by 19 percent in 18-49 rating (to a 3.8 from a 3.2) and by 18 percent or 1.7 million persons in total viewers (11.2 million vs. 9.5 million).

At 10 p.m. ET, “Smash” (1.8/5 in 18-49, 6.1 million viewers overall) is matching its rating of the prior two weeks and is currently at a seven-week high in total viewers (pending updates). “Smash” has now delivered NBC’s 15 highest in-season 18-49 ratings in this time period since January 31, 2011.  This week’s “Smash” beat NBC’s time-period average this season prior to “Smash” by 80 percent in 18-49 rating (with a 1.8 vs. a 1.0) and by 57 percent in total viewers (6.063 million vs. 3.864 million).

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.8/7; CBS’s “Late Show with David Letterman,” 2.6/7; and ABC’s combo of “Nightline,” 3.2/8; and “Jimmy Kimmel Live,” 1.5/5 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; “Late Show,” 0.7/3; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.7/4 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/5).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.4/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

The Monday and Tuesday editions of “The Voice” have both delivered top-six rankings in adults 18-49 for the primetime week of May 7-13 and top-three rankings in adults 18-34, leading NBC’s lineup to an average 1.7 rating, 5 share in adults 18-49 and 5.6 million viewers overall for the week, according to in-home viewing figures from Nielsen Media Research.

NBC matched its 1.7 rating for the same week last year in adults 18-49 and was the only network among ABC, CBS, NBC or Fox to equal or top its rating for the year-ago week in adults 18-49, 18-34 or 25-54.  NBC was also the only network among those four to improve versus last year in total viewers.

Tuesday’s finale of “The Voice” tied for #2 for the week in adults 18-49 with a 4.4 rating, and the Monday edition tied for #6.  In the valuable adult 18-34 demo, Tuesday’s “Voice” ranked #2, Monday’s “Voice tied for #3, “The Office” tied for #11 and “Parks and Recreation” tied for #20.

Primetime averages for the week of May 7-13 in adults 18-49 were Fox (2.3/7), CBS (2.3/7), ABC (2.1/6), NBC (1.7/5) and CW (0.5/2).  In overall total viewers the weekly averages were CBS (10.0 million), ABC (7.9 million), Fox (7.3 million), NBC (5.6 million) and CW (1.2 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

(source: NBC)