NBC, The Biggest Loser’ delivers 4th place but builds in half-hours


From 8-10 p.m., “The Biggest Loser: Couples” averaged a 2.8/7 in 18-49 and 7.5 million viewers overall.  “The Biggest Loser” is #2 in the highly competitive time period in women 18-34 and women 18-49.

From its first half-hour to its fourth, “The Biggest Loser: Couples” increased its 18-49 rating by 55 percent (to a 3.4 from a 2.2) and its overall viewership by 48 percent or 2.9 million persons (9.0 million vs. 6.1 million) in a time period that includes competition from Fox’s “American Idol” and “Glee,” CBS’s “NCIS” and “NCIS: Los Angeles” and ABC’s “Dancing With the Stars” Results Show and a “Lost” encore.  

At 10 p.m., “Parenthood” (2.4/7 in adults 18-49, 5.9 million viewers overall) won the time period in adults 18-49 and adults, men and women 18-34 over the original drama competition of CBS’s “The Good Wife” and ABC’s “V.”  “Parenthood” has been #1 in the slot in adults 18-49 versus regular competition for five of the last six weeks.

In Late-Night Metered Markets Tuesday night:

“The Tonight Show with Jay Leno” (3.1/8 in metered-market households) out-rated CBS’s “Late Show with David Letterman” (2.7/7) and ABC’s combination of “Nightline (2.7/6) and “Jimmy Kimmel Live” (1.5/5) in Nielsen’s 56 metered markets. 

In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.1/5) ranked #1 among the major networks in the time period over “Late Show” (0.8/3), “Nightline” (1.2/5) and “Jimmy Kimmel Live” (0.7/4).

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.3/5 with an encore telecast).  In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49) defeated “Late Late Show” (0.4/2 with an encore telecast).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.   

(source: NBC)