NBC: “The Biggest Loser” grows 50%

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NBCFrom 7-9 p.m. ET, an encore telecast of “The Biggest Loser”


(0.7/2 in 18-49, 2.2 million viewers overall) grew from its first

half-hour to its fourth by 50 percent in 18-49 rating (to a 0.9 from a

0.6).

*           From 9-11 p.m. ET, a second rebroadcast of “The Biggest Loser”

(1.0/2 in 18-49, 2.7 million viewers overall) built on the prior

“Loser” encore by 43 percent in 18-49 rating and 24 percent in total

viewers.  From its first half-hour to its fourth, the 9 p.m. “Loser”

rebroadcast grew by 33 percent in 18-49 rating (to a 1.2 from a 0.9)

and 35 percent in total viewers (3.3 million vs. 2.4 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media

Research unless otherwise indicated.