NBC: “The Voice” is #1 for the night in 18-49

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NBCTuesday Results: “The Voice” delivered the night’s #1 rating in adults 18-49 and all four NBC Tuesday series are up versus one week ago in the demo.


*           From 8-9:01 p.m. ET, “The Voice” (3.8/10 in 18-49, 11.4 million

viewers overall) scored the #1 18-49 rating of the night on ABC, CBS,

NBC and Fox, winning the time period by a 9 percent margin (with a 3.8

rating vs. a 3.5 for CBS’s second-place “NCIS”).  “The Voice” is up 90

percent versus NBC’s average in the time period last season in 18-49

rating (3.8 vs. 2.0) and up 86 percent in total viewers (11.389

million vs. 6.116 million).

*           “The Voice” is up week to week by 12 percent in 18-49 rating (to

a 3.8 from a 3.4) and up 20 percent or 1.9 million persons in total

viewers (11.389 million vs. 9.469 million).  Last night’s “Voice” is

also up 12 percent versus its 18-49 rating of the comparable results

show from the prior cycle (3.4 from 9-10 p.m. on Tuesday, April 24)

and up 27 percent in total viewers (11.389 million vs. 8.933 million).

Last night’s “Voice” grew by 0.5 of a point in 18-49 or 14 percent

from half-hour to half-hour (to a 4.0 from a 3.5) and by 10 percent or

1.1 million persons in total viewers (11.9 million vs. 10.8 million).

*           From 9:01-9:31 p.m. ET “Go On” (2.5/6 in 18-49, 6.3 million

viewers overall) jumped 19 percent week to week in 18-49 rating (to a

2.5 from a 2.1) and 6 percent in total viewers (6.334 million vs.

5.971 million) to score its highest results in both categories since

October 9 (pending updates).  “Go On” out-delivered Fox’s “The New

Girl” in the time period in 18-49 and total viewers and finished

within 0.5 of a rating point of #1 among ABC, CBS, NBC and Fox in

18-49 (2.5 vs. 3.0 for ABC’s “Dancing With the Stars” finale and CBS’s

“NCIS” in the half-hour).  “Go On” is #2 in the half-hour among ABC,

CBS, NBC and Fox in men 18-49 and adults 18-34 and tied for #1 in men

18-34.

*           From 9:31-10:01 p.m. ET, “The New Normal” (1.7/4 in 18-49, 4.1

million in total viewers) is up 13 percent versus last week in 18-49

rating (to a 1.7 from a 1.5).

*           From 10:01-11 p.m. ET, “Parenthood” (1.8/5 in 18-49, 4.4 million

in total viewers) rose by 6 percent week to week in 18-49 rating (to a

1.8 from a 1.7) and moved back ahead of CBS’s “Vegas” in the hour in

18-49 (1.8 vs. 1.6).

*           Keep in mind that last season, “Parenthood” originals added an

average of 47 percent to these next-day “live plus same day” ratings

in 18-49 when Nielsen reported “live plus seven day” results.

In Late-Night Metered Markets Tuesday night:

*           In Nielsen’s 56 metered markets, household results were: “The

Tonight Show with Jay Leno,” 2.5/7; CBS’s “Late Show with David

Letterman,” 2.2/6 with an encore; and ABC’s combo of “Nightline,”

4.0/10; and “Jimmy Kimmel Live,” 2.2/7.

*           In the 25 markets with Local People Meters, adult 18-49 results

were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.5/2 with

an encore; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.7/4.

*           At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in

metered-market households with an encore) tied CBS’s first-run “Late

Late Show with Craig Ferguson” (1.2/4).  In the 25 markets with Local

People Meters, “Late Night” (0.4/3 in 18-49 with an encore) tied “Late

Late Show” (0.4/2).

*           At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in

metered-market households with an encore and a 0.3/2 in adults 18-49

in the 25 markets with local people meters.

For the Week and the Season:

*           NBC has won week 9 in adult 18-49 rating and total viewers (and

all other key categories).  For the first time in 10 years, NBC has

finished #1 or tied for #1 during eight of the season’s first nine

weeks.

*           The total-viewer win is NBC’s first of the season and first

during an in-season week since January 30-February 5, Super Bowl week.

*           Versus the same week last year, NBC is up 60% in 18-49 (3.2 vs.

2.0) and up 59% in total viewers (9.5 million vs. 6.0 million).

*           NBC’s 3.2 rating for the week in 18-49 is the network’s highest

average for an in-season week since January 31-February 6, the week of

the Super Bowl.  In total viewers, NBC’s 9.5 million persons for the

week is also the network’s highest in-season average since Super Bowl

week.

*           Season to date, NBC is now up 23 percent versus one year ago

(3.2 vs. 2.6), having moved from #4 at this point last year to #1 this

year

*           NBC’s 3.2 season average is its highest average at this point in

the season in five years (since 2007).

For the Week:

*           NBC is up versus the same week last year in every key ratings

category by double-digit percentages.

“Sunday Night Football” was the #1 primetime show of the week on ABC,

CBS, NBC and Fox in adults 18-49 and total viewers, and between NBC’s

Thursday and Sunday NFL coverage, the network accounted for the week’s

#1 telecast on those networks in adults, men and women 18-34, 18-49

and 25-54, total viewers, households and teens 12-17.

*           NBC had 4 of the top 6 primetime shows in 18-49 on ABC, CBS, NBC

and Fox: #1 SNF, #2 Thursday’s Patriots-Jets NFL coverage, #4 Monday

Voice and tied for #5 Tuesday Voice.

*           Here are “live plus same day” weekly averages for Week 9…

Week 9 Adults 18-49 vs. Same Week Last Year Net…Week 2011… Week

2012…Diff NBC…2.0…3.2…Up 60% CBS…2.5…1.8…Down 28%

ABC…2.1…2.1…Even Fox…1.9…2.2…Up 16%

Week 9 Total Viewers vs. Same Week Last Year Net…Week 2011… Week

2012…Diff

NBC…6.961 million …9.464 million…Up 59%

CBS…9.757 million…8.337 million…Down 15%

ABC…8.705 million …8.126 million…Down 6%

Fox…5.467 million …6.237 million…Up 14%

In 18-49 so far this season, NBC’s schedule includes:

*           The #1 primetime series on the broadcast networks, Sunday Night

Football.

*           4 of primetime’s top 7 programs on the broadcast nets (#1 “SNF,”

#4 Monday’s “The Voice,” #6 Tuesday’s “The Voice” and #7

“Revolution”).

*           The #1 unscripted series, The Voice.

*           The #1 new drama and #2 drama overall on the broadcast nets,

Revolution.

*           The #1 new comedy, Go On.

*           The #1 Friday series, Grimm.

Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top six new shows of the fall

in 18-49:

1. Revolution, 4.6

2. Elementary, 3.5

3. Go On, 3.2

4. Nashville, 3.1

5. New Normal, 2.6

6. Chicago Fire, 2.5

*           In addition to being up for the season by 23 percent in 18-49

(3.2 vs. 2.6), NBC is up 22 percent in total viewers (8.9 million vs.

7.3 million) and up by double-digit percentages in all other key

categories.  NBC is the only network among ABC, CBS, NBC and Fox

that’s up versus year-ago averages in 18-49, total viewers or any

other key measure.

*           Here are “most current” season averages thru nine weeks…

Season to Date Adults 18-49 vs. Last Year Net…Season to Date 2011…

Season to Date 2012…Diff NBC…2.6…3.2…Up 23%

CBS…3.4…2.8…Down 18% ABC…2.8…2.6…Down 7%

Fox…3.4…2.5…Down 26%

Season to Date Total Viewers vs. Last Year Net…Season to Date

2011… Season to Date 2012…Diff

NBC…7.302 million …8.889 million…Up 22%

CBS…12.862 million…11.537 million…Down 10%

ABC…9.992 million …9.151 million…Down 8%

Fox…9.388 million …6.929 million…Down 26%