Tuesday Results: “The Voice” delivered the night’s #1 rating in adults 18-49 and all four NBC Tuesday series are up versus one week ago in the demo.
* From 8-9:01 p.m. ET, “The Voice” (3.8/10 in 18-49, 11.4 million
viewers overall) scored the #1 18-49 rating of the night on ABC, CBS,
NBC and Fox, winning the time period by a 9 percent margin (with a 3.8
rating vs. a 3.5 for CBS’s second-place “NCIS”). “The Voice” is up 90
percent versus NBC’s average in the time period last season in 18-49
rating (3.8 vs. 2.0) and up 86 percent in total viewers (11.389
million vs. 6.116 million).
* “The Voice” is up week to week by 12 percent in 18-49 rating (to
a 3.8 from a 3.4) and up 20 percent or 1.9 million persons in total
viewers (11.389 million vs. 9.469 million). Last night’s “Voice” is
also up 12 percent versus its 18-49 rating of the comparable results
show from the prior cycle (3.4 from 9-10 p.m. on Tuesday, April 24)
and up 27 percent in total viewers (11.389 million vs. 8.933 million).
Last night’s “Voice” grew by 0.5 of a point in 18-49 or 14 percent
from half-hour to half-hour (to a 4.0 from a 3.5) and by 10 percent or
1.1 million persons in total viewers (11.9 million vs. 10.8 million).
* From 9:01-9:31 p.m. ET “Go On” (2.5/6 in 18-49, 6.3 million
viewers overall) jumped 19 percent week to week in 18-49 rating (to a
2.5 from a 2.1) and 6 percent in total viewers (6.334 million vs.
5.971 million) to score its highest results in both categories since
October 9 (pending updates). “Go On” out-delivered Fox’s “The New
Girl” in the time period in 18-49 and total viewers and finished
within 0.5 of a rating point of #1 among ABC, CBS, NBC and Fox in
18-49 (2.5 vs. 3.0 for ABC’s “Dancing With the Stars” finale and CBS’s
“NCIS” in the half-hour). “Go On” is #2 in the half-hour among ABC,
CBS, NBC and Fox in men 18-49 and adults 18-34 and tied for #1 in men
18-34.
* From 9:31-10:01 p.m. ET, “The New Normal” (1.7/4 in 18-49, 4.1
million in total viewers) is up 13 percent versus last week in 18-49
rating (to a 1.7 from a 1.5).
* From 10:01-11 p.m. ET, “Parenthood” (1.8/5 in 18-49, 4.4 million
in total viewers) rose by 6 percent week to week in 18-49 rating (to a
1.8 from a 1.7) and moved back ahead of CBS’s “Vegas” in the hour in
18-49 (1.8 vs. 1.6).
* Keep in mind that last season, “Parenthood” originals added an
average of 47 percent to these next-day “live plus same day” ratings
in 18-49 when Nielsen reported “live plus seven day” results.
In Late-Night Metered Markets Tuesday night:
* In Nielsen’s 56 metered markets, household results were: “The
Tonight Show with Jay Leno,” 2.5/7; CBS’s “Late Show with David
Letterman,” 2.2/6 with an encore; and ABC’s combo of “Nightline,”
4.0/10; and “Jimmy Kimmel Live,” 2.2/7.
* In the 25 markets with Local People Meters, adult 18-49 results
were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.5/2 with
an encore; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.7/4.
* At 12:35 a.m., “Late Night with Jimmy Fallon” (1.2/4 in
metered-market households with an encore) tied CBS’s first-run “Late
Late Show with Craig Ferguson” (1.2/4). In the 25 markets with Local
People Meters, “Late Night” (0.4/3 in 18-49 with an encore) tied “Late
Late Show” (0.4/2).
* At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.7/3 in
metered-market households with an encore and a 0.3/2 in adults 18-49
in the 25 markets with local people meters.
For the Week and the Season:
* NBC has won week 9 in adult 18-49 rating and total viewers (and
all other key categories). For the first time in 10 years, NBC has
finished #1 or tied for #1 during eight of the season’s first nine
weeks.
* The total-viewer win is NBC’s first of the season and first
during an in-season week since January 30-February 5, Super Bowl week.
* Versus the same week last year, NBC is up 60% in 18-49 (3.2 vs.
2.0) and up 59% in total viewers (9.5 million vs. 6.0 million).
* NBC’s 3.2 rating for the week in 18-49 is the network’s highest
average for an in-season week since January 31-February 6, the week of
the Super Bowl. In total viewers, NBC’s 9.5 million persons for the
week is also the network’s highest in-season average since Super Bowl
week.
* Season to date, NBC is now up 23 percent versus one year ago
(3.2 vs. 2.6), having moved from #4 at this point last year to #1 this
year
* NBC’s 3.2 season average is its highest average at this point in
the season in five years (since 2007).
For the Week:
* NBC is up versus the same week last year in every key ratings
category by double-digit percentages.
“Sunday Night Football” was the #1 primetime show of the week on ABC,
CBS, NBC and Fox in adults 18-49 and total viewers, and between NBC’s
Thursday and Sunday NFL coverage, the network accounted for the week’s
#1 telecast on those networks in adults, men and women 18-34, 18-49
and 25-54, total viewers, households and teens 12-17.
* NBC had 4 of the top 6 primetime shows in 18-49 on ABC, CBS, NBC
and Fox: #1 SNF, #2 Thursday’s Patriots-Jets NFL coverage, #4 Monday
Voice and tied for #5 Tuesday Voice.
* Here are “live plus same day” weekly averages for Week 9…
Week 9 Adults 18-49 vs. Same Week Last Year Net…Week 2011… Week
2012…Diff NBC…2.0…3.2…Up 60% CBS…2.5…1.8…Down 28%
ABC…2.1…2.1…Even Fox…1.9…2.2…Up 16%
Week 9 Total Viewers vs. Same Week Last Year Net…Week 2011… Week
2012…Diff
NBC…6.961 million …9.464 million…Up 59%
CBS…9.757 million…8.337 million…Down 15%
ABC…8.705 million …8.126 million…Down 6%
Fox…5.467 million …6.237 million…Up 14%
In 18-49 so far this season, NBC’s schedule includes:
* The #1 primetime series on the broadcast networks, Sunday Night
Football.
* 4 of primetime’s top 7 programs on the broadcast nets (#1 “SNF,”
#4 Monday’s “The Voice,” #6 Tuesday’s “The Voice” and #7
“Revolution”).
* The #1 unscripted series, The Voice.
* The #1 new drama and #2 drama overall on the broadcast nets,
Revolution.
* The #1 new comedy, Go On.
* The #1 Friday series, Grimm.
Rankings exclude sports pre- and post-game shows.
NBC currently accounts for four of the top six new shows of the fall
in 18-49:
1. Revolution, 4.6
2. Elementary, 3.5
3. Go On, 3.2
4. Nashville, 3.1
5. New Normal, 2.6
6. Chicago Fire, 2.5
* In addition to being up for the season by 23 percent in 18-49
(3.2 vs. 2.6), NBC is up 22 percent in total viewers (8.9 million vs.
7.3 million) and up by double-digit percentages in all other key
categories. NBC is the only network among ABC, CBS, NBC and Fox
that’s up versus year-ago averages in 18-49, total viewers or any
other key measure.
* Here are “most current” season averages thru nine weeks…
Season to Date Adults 18-49 vs. Last Year Net…Season to Date 2011…
Season to Date 2012…Diff NBC…2.6…3.2…Up 23%
CBS…3.4…2.8…Down 18% ABC…2.8…2.6…Down 7%
Fox…3.4…2.5…Down 26%
Season to Date Total Viewers vs. Last Year Net…Season to Date
2011… Season to Date 2012…Diff
NBC…7.302 million …8.889 million…Up 22%
CBS…12.862 million…11.537 million…Down 10%
ABC…9.992 million …9.151 million…Down 8%
Fox…9.388 million …6.929 million…Down 26%
