At 8 p.m. ET, “Community” averaged a 2.0/6 in 18-49 and 4.5 million viewers overall. This is the top “Community” 18-49 rating in this time period since October 14.
Despite intense time-period competition that included CBS’s “Big Bang Theory,” “Community” is up 5 percent versus NBC’s average in the slot for the traditional ’09-10 season (1.9, non-sports, “live plus same day”). In the time period last night, “Community” is #2 among ABC, CBS, NBC, Fox and CW in men 18-34 and men 18-49 (tie).
At 8:30 ET, “30 Rock” (2.4/7 in 18-49, 5.1 million viewers overall) matched the show’s top 18-49 rating since the show’s October 14 live telecast. In the time period last night, “30 Rock” was the #1 program among ABC, CBS, NBC and CW in adults 18-34 and men 18-34.
“30 Rock” built by 20 percent on its lead-in from “Community” and generated a 26 percent increase versus NBC’s slot average during the ’09-10 traditional season (1.9, non-sports, “live plus same day”).
The build on lead-in is a substantial jump versus NBC’s average in the slot last season, when the network was flat in this time period versus original lead-ins from “Community.”
At 9 p.m. ET, “The Office” (3.6/10 in 18-49, 7.2 million viewers overall) ranked #2 in the time period in adults 18-49 and was #1 ahead of ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s “Fringe” in adults 18-34, men 18-34, men 18-49 and men 25-54. Versus its averages for last May’s sweep, “The Office” is up 3 percent in 18-49 rating (3.6 vs. 3.5) and 6 percent in total viewers (7.150 million vs. 6.771 million).
At 9:30 ET, “Outsourced” averaged a 2.6/7 in 18-49 and 5.5 million viewers overall. In the time period, “Outsourced” is the #1 telecast on ABC, CBS, NBC, Fox or CW in men 18-34 and men 18-49 and is #2 in adults 18-34 and men 25-54.
“Outsourced” retained 72 percent of its 18-49 lead-in from “The Office” (“live plus same day”), the top “Outsourced retention of “The Office” since September 30
At 10 p.m. ET, “The Apprentice” (1.4/4 in 18-49, 4.0 million viewers overall) matched its highest 18-49 rating since September 16, the night of the show’s season premiere. In total viewers, “The Apprentice” delivered its second biggest audience since September 16.
So far this season, “The Apprentice” has added an average 30 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure. On a percentage basis, “The Apprentice” is the #1 biggest gainer going from “live plus same day” to “live plus seven” among all unscripted shows on ABC, CBS, NBC, Fox or CW.
Thursday Results (NBC results are subject to change due to high-rated NFL football in the Baltimore market):
(source; NBC)
