NBC Thursday repeats was a mixed bag

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At 8 p.m. ET, an encore telecast of “Community” (1.0/3 in 18-49, 3.0 million viewers overall) generated week-to-week gains for a second straight week in 18-49 and total viewers.  Versus the prior Thursday, “Community” is up 25 percent in 18-49 rating (1.0 vs. 0.8) and versus two weeks ago, “Community” is up 43 percent (1.0 vs. 0.7).


At 8:30 p.m. ET, an encore “30 Rock” (1.3/4 in 18-49, 3.2 million viewers overall) delivered week-to-week gains for a second consecutive week in both 18-49 and total viewers.  Versus the prior Thursday, “30 Rock” is up 18 percent in 18-49 rating (1.3 vs. 1.1) and versus the Thursday before that, “30 Rock” is up 63 percent (1.3 vs. 0.8).  “30 Rock” built on its lead-in last night by 30 percent in 18-49 rating.

From 9-9:31 p.m. ET, a rebroadcast “The Office” (1.7/5 in 18-49, 4.0 million viewers overall) generated week-to-week gains for a second week in a row in 18-49 and total viewers.  Versus the prior Thursday, “The Office” is up 6 percent in 18-49 rating (1.7 vs.1.6) and versus two weeks ago, “The Office” is up 70 percent (1.7 vs. 1.0). 

From 9:31-10 p.m. ET, an encore telecast of “Outsourced” (1.3/3 in 18-49, 3.2 million viewers overall) called up week-to-week gains for a second straight week in adults 18-49 (pending updates).  Versus the prior Thursday, “Outsourced” is up 8 percent in 18-49 rating (1.3 vs. 1.2) and versus the Thursday before that, “Outsourced” is up 63 percent (1.3 vs. 0.8). 

At 10 p.m. ET, an encore “The Office” averaged a 1.0/3 in 18-49 and 2.2 million viewers overall.  And at 10:30 p.m., another rebroadcast of “The Office” filed a 1.2/3 in 18-49 and 2.3 million viewers overall.  From 10-11 p.m., the “Office” encores built from half-hour to half-hour in 18-49 and total viewers while original dramas on ABC and CBS declined in both categories.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)