NBC to launch Saturday morning block for preschoolers


NBC KidsNBC Kids, a new Saturday morning three-hour programming block designed specifically to address the developmental needs of 2- to 5-year-old children, will premiere Saturday, July 7th, on the NBC Network. Programming will come from Sprout, the preschool cable/satellite/online channel which is a partnership of NBCUniversal, PBS, Sesame Workshop and Apax Funds.

NBC Kids will include the US broadcast premieres of quality, preschool series “The Wiggles,” Sprout’s “Noodle & Doodle,” Jim Henson’s “Pajanimals,” “Poppy Cat,” “Justin Time,” as well as the popular “LazyTown,” designed to encourage healthy eating and exercise.

“NBC is proud to partner with Sprout in providing progressive new programming that will entertain and encourage children to achieve more positive life choices,” said Robert Greenblatt, Chairman of NBC Entertainment. “This is an ideal blend of entertaining shows that also offer promising benefits to the development of children on many levels.”

“Producing this new block for NBC will extend the reach of quality preschool programming beyond Sprout’s cable, VOD and digital platforms affording millions of families the opportunity to watch quality preschool series that promote active, healthy lifestyles,” said Sandy Wax, President of Sprout.