NBC touts Celebrity Apprentice


NBCSunday Results:

*   From 7-8 p.m. ET, “Dateline NBC” (1.1/4 in 18-49, 6.2 million viewers overall) reported its highest 18-49 rating for a Sunday telecast since February 26 and biggest overall Sunday audience since February 12.  “Dateline” grew from its first half-hour to its second by 20 percent in 18-49 rating (to a 1.2 from a 1.0).

*   From 8-9 p.m. ET, “Harry’s Law” (1.1/3 in 18-49, 7.9 million viewers overall) matched NBC’s top 18-49 rating in the time period since February 19.  Versus NBC’s non-sports average in the time period last season, “Harry’s Law” was up 67 percent in total viewers (7.920 million vs. 4.756 million).

*   From 9-11 p.m. ET, “The Celebrity Apprentice” delivered a 1.8/4 in 18-49 and 7.1 million viewers overall in a competitive time period that included ABC’s “Desperate Housewives” and “GCB,” Fox’s “Family Guy” and “American Dad” and CBS’s “Amazing Race,” “Good Wife” and “CSI: Miami.”  From its first half-hour to its fourth, “Celebrity Apprentice” grew by 50 percent in 18-49 rating (to a 2.1 from a 1.4, to rank #1 at 10:30 among ABC, CBS and NBC) and by 34 percent or 1.7 million persons in total viewers (6.7 million vs. 5.0 million). “Celebrity Apprentice” built on NBC’s results in the prior hour from 8-9 p.m. ET by 64 percent in 18-49 rating (1.8 vs. 1.1).

*   For its second hour from 10-11 p.m. ET, “The Celebrity Apprentice” tied for #1 among ABC, CBS and NBC in adults 18-49 and adults 25-54 and was #1 outright among men 18-49 and men 25-54.

*   In the 10:30 lead-in to local news, “The Celebrity Apprentice” delivered an 8 percent margin of victory in the key news demo of adults 25-54 (with a 2.8 rating vs. a 2.6 for CBS’s second-place “Good Wife” overrun and “CSI: Miami”), which reversed the order of the prior half-hour, when CBS held an 8 percent advantage (2.8 vs. 2.6). “Celebrity Apprentice” also led the 10:30 half-hour among ABC, CBS and NBC in adults 18-49, men 18-49, adults 25-54, men 25-54 and men 18-34 (tie).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)