From 8-10 p.m. ET, “The Biggest Loser: Couples” (2.9/8 in 18-49, 8.2 million viewers overall) ranked #2 among ABC, CBS, NBC, Fox and CW in the time period in adults 18-34,18-49 and 25-54; women 18-34, 18-49 and 25-54; and total viewers in a time period that included competition from CBS’s “NCIS” and “NCIS: LA,” ABC’s “No Ordinary Family” and “V” and Fox’s encore “Glee” and original “Million Dollar Money Drop.”
From its first half-hour to its fourth, “Biggest Loser” grew by 28 percent in 18-49 rating (to a 3.2 from a 2.5) and by 14 percent or 1.1 million persons in total viewers (to 8.8 million from 7.7 million). By its final half-hour, “Biggest Loser” had pulled within a tenth of a rating point of #1 among ABC, CBS, NBC, Fox and CW in adults 18-49 and was #1 in adults 18-34, women 18-34 and women 18-49.
At 10 p.m. ET, “Parenthood” (2.1/6 in 18-49, 5.6 million viewers overall) tied for #1 among ABC, CBS and NBC in adults 18-49 and is #1 outright in women 18-49 and adults, men and women 18-34 (pending updates). With each of its three episodes this month, “Parenthood” has matched or beaten its 18-49 ratings for every other telecast since September 21.
These “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the current week. In L+7 averages for the season’s first 14 weeks, “Parenthood” is the #1 primetime series on ABC, CBS, NBC, Fox or CW in terms of percentage increase from L+SD to L+7 (+43% in adults 18-49, to a 2.91 rating from a 2.03). In total viewers, “Parenthood” is also the #1 series in terms of percentage increase from L+SD to L+7 (+39% in persons 2+, to a 6.9 million from 5.0 million).
NBC is #2 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and most other key ratings categories and #1 in women 18-34.
(source: NBC)
