It will be all Tiger Woods across the 11 networks of NBC Universal on Thursday, June 14th. As Tiger Woods tees off in the opening round of the US Open, the live broadcast on NBC's "Today" show will be simulcast across multiple platforms. The "NBC US Open Roadblock" presented by Lexus will be carried live on seven broadcast/cable networks and streamed live on four NBC Uni websites.
Live coverage of the event begins at 8:00 am ET and will be hosted by Today co-host Matt Lauer with on site coverage from NBC golf host Dan Hicks and lead analyst Johnny Miller from the Oakmont Country Club in Pennsylvania. Joining the Today broadcast in progress will be six other NBC Uni networks – USA Network, CNBC, MSNBC, Bravo, SciFi and Universal HD – and four websites – NBC.com, NBCSports.com, MSNBC.com and CNBC.com.
Beginning yesterday, the "US Open Roadblock" is receiving significant promotion across all 11 platforms. It is the first association for an advertiser with an NBC Universal "roadblock" and the first cross-platform simulcast for NBC Sports. Previous "roadblocks" were movie trailer world premieres.
The "NBC U.S. Open Roadblock presented by Lexus" launches NBC Sports' 16 hours of live US Open coverage, which starts that Thursday afternoon, from 3-5 pm ET, continues Friday from 3-5 pm ET and concludes Saturday and Sunday, 1-7 pm ET.
"This unique approach demonstrates Lexus' commitment to elevating the experience for the benefit of golf fans. We understand how passionate our customers are about this sport and want to continuously enhance every touchpoint in innovative ways," said Deborah Wahl Meyer, Lexus Vice President of Marketing.
TVBR observation: Pretty clever of Lexus to grab this identification with Tiger Woods via a deal with NBC Universal. Tiger himself is committed to promoting Buick through 2009.