Now that he’s been in the job for a few months, NBC Universal Sales and Marketing President Mike Pilot has decided to reorganize the sales organization. Marianne Gambelli (pictured) has been promoted to President, NBC Network Ad Sales. In addition, Pilot announced that Debbie Reichig will formally join the sales organization as Senior Vice President, Market Development and that John Sabino has been named Senior Vice President, Commercial Excellence. All three positions report directly to Pilot and are effective immediately. In the coming weeks, Pilot says he will name a new cable sales leader to oversee the sales efforts for the company’s entertainment cable networks, USA, Sci Fi, Bravo, Chiller, Sleuth and Uni HD.
"As we continue to adapt to the new media environment, our ability to serve as a multi-dimensional marketing partner for our clients has never been more critical. This new structure allows us to even better position our selling, marketing and consumer insight capabilities, creating added value for our clients and furthering our efforts to take a more client-centric, solutions-oriented approach to the market," said Pilot
In her newly expanded role, Gambelli, who previously served as EVP, Sales and Marketing for NBC Universal since 2004, will now oversee sales efforts for all the NBC network properties – entertainment, news, sports and Olympics, as well as the regional sales offices in Chicago, LA and Detroit.
Reichig, who joined NBC Universal’s Integrated Media group six months ago as SVP, Market Development, will officially join the sales organization, overseeing strategic marketing and continuing to drive the company’s ad and research innovation efforts.
In his new role, Sabino will collaborate with the sales organization to simplify and digitize sales, marketing and operational activities in order to make the selling process easier and more effective across NBCU’s multiple platforms and properties.