NBC Universal to fly with American Airlines


Come March 1st, NBC Universal will replace CBS as the supplier of inflight broadcast content for American Airlines. NBCU said it will produce four exclusive 90-minute programs each month for American, featuring content from numerous NBC entities for viewing on the airline’s overhead main-screens and, where available, personal entertainment devices. Among the monthly programs are television shows from NBC, USA, Bravo, Sci Fi, Oxygen, MSNBC and CNBC, as well as films from Universal Pictures and programming from NBC News, NBC Sports and other divisions. "This mutually beneficial arrangement with American Airlines allows the many broadcast and cable channels of NBC Universal as well as Universal Pictures to showcase our products to a highly desirable audience," said John Miller, Chief Marketing Officer NBC Universal Television Group and President, The NBC Agency.