General Electric’s (soon to be Comcast’s) NBC Universal announced the launch of the Universal Audience Platform (UAP), which will sell online advertising across 21 sites, including NBC.com, USANetwork.com, Bravotv.com, iVillage.com, Telemundo.com, the sites of the 10 NBC O&O stations in NBC Local Media and other NBCU online properties.
“Now, more than ever, advertisers need trusted solutions that reach people, not places. Unlike third party networks, we come from a storied history of creating brand safe environments that marketers and agencies trust, sold by expert sales teams who take pride in delivering exemplary customer service. The Universal Audience Platform will continue that tradition by offering a ‘first party’ solution across 21 NBC Universal owned-and-operated digital properties reaching nearly 60 million monthly unique users including the ability to leverage best in class data targeting providers such as BlueKai, Nielsen and Quantcast. By offering more direct access to our audiences, we reduce friction, improve transparency and increase control over the transaction between advertiser, agency and publisher,” UAP said on its own (still rather bare-bones) website.