NBC has matched its highest weeklong 18-49 rating in 17 weeks, since January 7-13, and delivered its biggest total-viewer result since that same week, finishing the week of May 6-12 with a 1.8 rating, 6 share in adults 18-49 and 5.7 million viewers overall, according to “live plus same day” viewing data from Nielsen Media Research.
The Monday and Tuesday editions of NBC’s “The Voice” ranked #2 and #3 for the week in adults 18-49 among primetime programs on ABC, CBS, NBC and Fox, and the Monday “Voice” finished the week #1 on those networks in women 18-34, women 18-49, teens 12-17 and kids 2-11.
NBC’s 1.8 rating in adults 18-49 pulled the network within 0.2 of a rating point of the weeklong win (2.0 for CBS). It’s the fourth week in a row NBC has finished within 0.1-0.3 of a point of first place in 18-49.
Versus the same week last year, NBC was up 6 percent in 18-49 rating (to a 1.8 from a 1.7), while ABC, CBS and Fox were each down by double-digit percentages. In total viewers, NBC was up 2 percent versus the same week last year (5.7 million vs. 5.6 million), while ABC, CBS and Fox were each down.
For a seventh straight week, both regular editions of “The Voice” topped both telecasts of “American Idol” in adults 18-49. Last week’s Monday and Tuesday “Voice” telecasts averaged a 4.1 and 3.7 respectively in 18-49, while “Idol” earned a 2.9 with both editions. A special Wednesday “Voice” results show averaged a 2.8 and beat the “Idol” competition show in their head-to-head hour.
Here are “live plus same day” weekly averages for Week 33…
Week 33 Adults 18-49 vs. Same Week Last Year
Net…Week ’11-12… Week ’12-13…Diff
NBC…1.7…1.8…Up 6%
CBS…2.3…2.0…Down 13%
ABC…2.1…1.9…Down 10%
Fox…2.3…1.7…Down 26%
Week 33 Total Viewers vs. Same Week Last Year
Net…Week ’11-12… Week ’12-13…Diff
NBC…5.613 million …5.731 million…Up 2%
CBS…10.039 million…9.349 million…Down 7%
ABC…7.913 million …7.191 million…Down 9%
Fox…7.340 million …5.396 million…Down 26%
NBC is running within 0.1 of a point of its year-ago season average (that included the Super Bowl) in adults 18-49.
The only other Big 4 network running within a tenth of its year-ago average is CBS, which has been boosted this season by the Super Bowl.
NBC is within a tenth of a point of #2 Fox for the season to date. One year ago, even with the Super Bowl boosting it, NBC was trailing Fox by 0.7 of a point.
Here are “most current” season averages thru 33 weeks…
Season to Date Adults 18-49 vs. Last Year
Net…Season to Date 2011-12… Season to Date 2012-13…Diff
NBC…2.5…2.4…Down 4%
CBS…3.0…2.9…Down 3%
ABC…2.4…2.2…Down 8%
Fox…3.2…2.5…Down 22%
Season to Date Total Viewers vs. Last Year
Net…Season to Date 2011-12… Season to Date 2012-13…Diff
NBC…7.407 million …6.969 million…Down 6%
CBS…11.747 million…11.916 million…Up 1%
ABC…8.359 million …7.818 million…Down 6%
Fox…8.880 million …7.059 million…Down 21%
