NBC: “Voice” was #1 in 18-49


Tuesday Results: From 8-9 p.m. ET, “The Voice” (4.1/12 in 18-49, 12.4 million viewers overall) is up 3 percent versus the first Tuesday telecast last fall, which did not face original competition on ABC or CBS (3.1 vs. 4.0) and is up 9 percent in total viewers (12.407 million vs. 11.418 million).  This is NBC’s best non-sports 18-49 rating in the time period since October 30, 2012.  “The Voice” is up 105 percent versus NBC’s average in the time period last season in 18-49 rating (4.1 vs. 2.0) and 103 percent in total viewers (12.407 million vs. 6.116 million)

“The Voice” delivered the #1 rating of the night on ABC, CBS, NBC and Fox in adults 18-49, topping the #2 telecast, CBS’s “CSI” head to head by 28 percent (4.1 vs. 3.2).

Last night’s 4.1 for “The Voice” beats every Tuesday telecast on ABC, CBS, NBC and Fox since the “Voice” finale on December18, 2012 .

The Tuesday “Voice” debut is up 28 percent versus the year-ago initial Tuesday telecast (with a 4.1 rating vs. a 3.2 from 9-10 p.m. on April 3), which ran one week later than this year’s Tuesday debut.  In total viewers, the Tuesday premiere of “The Voice” is up 47 percent (12.407 million vs. 8.450 million).

From its first half-hour to its second, “The Voice” grew by 0.8 of a point or 22 percent in 18-49 rating (to a 4.5 from a 3.7) and by 16 percent or more than 1.8 million persons in total viewers (13.3 million vs. 11.4 million).

At 9 p.m. ET, “Go On” (1.9/5 in 18-49, 5.1 million in total viewers) jumped 90 percent week to week in 18-49 (to a 1.9 from a 1.0) and 78 percent in total viewers (5.118 million vs. 2.869 million).  It’s the top “Go On” since December 4 in both categories.

At 9:30 p.m. ET, “The New Normal” (1.3/3 in 18-49, 3.3 million in total viewers) is up week to week by 86 percent in 18-49 rating (to a 1.3 from a 0.7) and up 57 percent in total viewers (3.319 million vs. 2.114 million).  It’s the highest-rated “New Normal” in 18-49 and total viewers since January 15.

From 10-11 p.m. ET, “Smash” (1.0/3 in 18-49, 3.1 million viewers overall) grew week to week by 43 percent (to a 1.0 from a 0.7) and by 15 percent in total viewers (3.053 million vs. 2.661 million).  It’s the top “Smash” in 18-49 since the season premiere did a 1.2 on February 5 and best in total viewers since February 19.

Note that “Smash” continues to add an exceptional amount of viewership via time-shifting, with last week’s 18-49 rating growing by 59 percent or 0.44 of a point going from these next-day “live plus same day” ratings to “live plus three day” results (to a 1.19 from a 0.75).

“Smash” is also currently the most upscale drama and #2 series overall on ABC, CBS, NBC and Fox so far this season in its concentration of adults 18-49 living in homes with $100K+ incomes, with an index of 166 in “most current” results that include “live plus three day” time-shifting (100 represents an average concentration of those homes), up from a 150 index last season.

NBC is #1 for the night among ABC, CBS, NBC and Fox in adults 18-34 (tie), women 18-34 and women 18-49.