NBC Wednesday 'Merry Madagascar' ranked #1 with children

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At 8 p.m. ET, an encore telecast of the holiday special “Merry Madagascar” (1.5/5 in adults 18-49, 5.9 million viewers overall) matched NBC’s highest 18-49 rating in the time period since September 22.  In the time period, “Merry Madagascar” ranked #1 among ABC, CBS, NBC, Fox and CW in kids 2-11 with a 3.4 rating.


At 8:30 p.m. ET, “Kung Fu Panda Holiday Special” (1.6/5 in adults 18-49, 5.9 million viewers overall) built on its lead-in from “Merry Madagascar” by 7 percent in adults 18-49, 38 percent in adults 18-34 (with a 1.1 rating vs. a 0.8) and 21 percent in kids 2-11 (4.1 vs. 3.4).  In the time period, “Kung Fu Panda Holiday Special” ranked #1 among ABC, CBS, NBC, Fox and CW in kids 2-11.

From 9-11 p.m. ET, “The Biggest Loser: Where Are They Now?” averaged a 1.6/5 in adults 18-49 and 4.9 million viewers overall.  In its second hour, from 10-11 p.m., “The Biggest Loser: Where Are They Now?” ranked #1 or tied for #1among ABC, CBS and NBC in adults, men and women 18-34 and women 18-49.  In it final half-hour, from 10:30-11 p.m., “The Biggest Loser: Where Are They Now?” ranked #1 or tied for #1 among ABC, CBS and NBC in adults, men and women 18-49 and adults, men and women 18-34.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)