NBC wins Tuesday in 18-49


NBCNBC ranked #1 Tuesday night among ABC, CBS, NBC and Fox in 18-49, as:

*           “Take It All” grew night to night.

*           “Parenthood” dominated at 10 among those networks and matched

its highest rating since November 2011.

*           “The Voice” scored the night’s top rating and equaled last

week’s 3.5 (while topping the week-ago 3.4 in these preliminary

fast-affiliate ratings).

*           From 8-9:01 p.m. ET, “The Voice” (3.5/10 in 18-49, 11.3 million

viewers overall) scored the #1 18-49 rating of the night on ABC, CBS,

NBC and Fox, matching last week’s official-national rating and

improving on the 3.4 it got one week ago in these preliminary

fast-affiliate ratings.  “The Voice” won the time period by a 25

percent margin over CBS’s #2 “NCIS” (2.8/8).  “The Voice” is up 75

percent versus NBC’s average in the time period last season in 18-49

rating (3.5 vs. 2.0) and up 85 percent in total viewers (11.312

million vs. 6.116 million).

*           From 9:01-10:01 p.m. ET, “Take It All” (2.3/6 in 18-49, 7.3

million viewers overall) is up versus Monday’s premiere by 5 percent

in 18-49 rating (to a 2.3 from a 2.2) and by 3 percent in total

viewers (7.346 million vs. 7.121 million), pending updates.  “Take It

All” ranked #2 in the time slot among ABC, CBS, NBC and Fox in adults

18-49, running within 0.3 of a rating point and 1 share of CBS’s #1

“NCIS: LA” (2.6/7), and is #2 among those networks in virtually all

other key categories.

*           From 10:01-11 p.m. ET, “Parenthood” (2.0/6 in 18-49, 5.7 million

in total viewers) dominated the hour over drama competition on ABC and

CBS in 18-49, delivering a 33 percent margin over CBS’s #2 “Vegas”

(1.5/4), the biggest advantage to date for “Parenthood” over “Vegas.”

“Parenthood” also won the hour among those networks in most other key

demographics, including adults 25-54, where it delivered a 9 percent

margin in the key news demo of adults 25-54 in the 10:30 lead-in to

local news (with a 2.3 rating vs. a 2.1 for “Vegas”).

*           “Parenthood” equaled its highest 18-49 rating since November 29,

2011 and delivered its biggest overall audience since that same date

(2.1/5 in 18-49 and 5.764 million viewers overall).  ” Parenthood”

jumped week to week by 11 percent in 18-49 rating (to a 2.0 from a

1.8) and 15 percent in total viewers (5.710 million vs. 4.983


*           Keep in mind that last season, “Parenthood” originals added an

average of 47 percent to these next-day “live plus same day” ratings

in 18-49 when Nielsen reported “live plus seven day” results.

In Late-Night Metered Markets Tuesday night:

*           In Nielsen’s 56 metered markets, household results were: “The

Tonight Show with Jay Leno,” 2.5/6; CBS’s “Late Show with David

Letterman,” 2.7/7; and ABC’s combo of “Nightline,” 2.9/7; and “Jimmy

Kimmel Live,” 1.5/4.

*           In the 25 markets with Local People Meters, adult 18-49 results

were: “The Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.6/3;

“Nightline,” 0.8/3; and “Jimmy Kimmel Live,” 0.5/3.

*           At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in

metered-market households) tied CBS’s “Late Late Show with Craig

Ferguson” (1.3/4).  In the 25 markets with Local People Meters, “Late

Night” (0.5/3 in 18-49) topped “Late Late Show” (0.3/2).

*           At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in

metered-market households and a 0.3/2 in adults 18-49 in the 25

markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research

unless otherwise indicated.