NBC's 'Christmas in Rockefeller Center' placed second


From 8-9 p.m. ET, “Christmas in Rockefeller Center” (1.9/5 in 18-49, 11.3 million viewers overall) grew 6 percent versus last year in adults 18-49 (1.9 vs. 1.8) and 30 percent in total viewers (11.260 million vs. 8.686 million). 

In a highly competitive time period that included Fox’s “Glee,” CBS’s “Rudolph the Red-Nosed Reindeer” and ABC’s “How the Grinch Stole Christmas” and “Shrek the Halls,” “Christmas in Rockefeller Center” grew from its first-half-hour to its second by 11 percent in 18-49 rating (to a 2.0 from a 1.8) and by 13 percent in women 18-49 (2.6 vs. 2.3).

This is the biggest overall audience for “Christmas in Rockefeller Center”  in seven years (pending updates), since the 2003 telecast averaged a slightly higher 11.261 million.  This is NBC’s biggest total-viewer result in the time period since June 1 (pending updates), when the season premiere of “America’s Got Talent” delivered 11.302 million viewers in the hour.

From 9-11 p.m. ET, “The Biggest Loser 10” (2.9/8 in 18-49, 8.3 million viewers overall) scored it top 18-49 rating since the show’s season premiere on September 21 (also a 2.9) and hit a new season high in total viewers.  Airing last night in a special 9-11 p.m. time period, “Biggest Loser” grew week to week by 39 percent in 18-49 rating (to a 2.9 from a 2.3) and by 23 percent in total viewers (8.296 million vs. 6.769 million). 
For its second hour from 10-11 p.m., “Biggest Loser” ranked #2 among ABC, CBS and NBC in adults 18-49 and #1 in adults 25-54.

In the 10:30 lead-in to local news, “Biggest Loser” was #1 in the key news demo of adults 25-54 with a 9% margin over CBS’s #2 “Victoria’s Secret Fashion Show” (with a 3.5 rating vs. a 3.2), up from a 3 percent margin the prior half-hour (3.4 vs. 3.3).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: NBC)