NBC’s ‘Chuck’ special two-hour debuts #2


From 7-9 p.m., “Dateline NBC” reported a 1.5/4 in 18-49 and 6.3 million viewers overall.  From its first half-hour to its fourth, “Dateline” increased its 18-49 rating by 100 percent (to a 2.0 from a 1.0) and its overall viewership by 67 percent or 3.2 million persons (to 8.1 million from 4.9 million).

From 9-11 p.m., a special two-hour Sunday third-season debut of “Chuck” (2.9/7 in 18-49, 7.4 million viewers overall) captured the show’s highest 18-49 and total-viewer results since February 2, 2009, the night of a special 3-D episode aired one day after the Super Bowl. 

In key male demos, “Chuck” delivered its highest ratings since December 3, 2007.  In the time period, “Chuck” ranked #2 among the major networks in all key adults-male demos — men 18-34, 18-49 and 25-54 — and #1 in those male categories from 10-11 p.m.

Versus its “live plus same day” average for originals last season, “Chuck” was up last night by 21 percent in 18-49 (2.9 vs. 2.4) and up 12 percent in total viewers (7.442 million vs. 6.624 million).
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: data and information provided by NBC)