NBC’s debut: ‘The Biggest Loser: Couples’ big time winner


The 2-hour opener a big winner and fans love this show. Going against the ‘FedEx Orange Bowl’, fans were in the stands for ‘The Biggest Loser: Couples. 

From 8-10:01 p.m., the debut of THE BIGGEST LOSER: COUPLES (4.6/21 in 18-49, 11.7 million viewers overall) set a new adult 18-49 record for a BIGGEST LOSER premiere. 

Versus the year-ago BIGGEST LOSER debut (4.5/11 in 18-49, 11.9 million viewers overall from 8-10 p.m. on January 6, 2009), last night’s premiere is up 2 percent in 18-49.  In total viewers, THE BIGGEST LOSER is currently within 2 percent of the year-ago telecast, which currently holds the record in this category for a BIGGEST LOSER debut.  Versus the most recent BIGGEST LOSER premiere (3.8/11 in 18-49, 9.9 million viewers overall from 8-10 p.m. on September 15, 2009), last night’s BIGGEST LOSER: COUPLES debut is up 21 percent in 18-49 and 18 percent in total viewers. 

Excluding finales, last night’s telecast tied as the second highest rated BIGGEST LOSER in 18-49 (behind only the penultimate edition of the first BIGGEST LOSER cycle on January 4, 2005, 4.8, and tied with the December 14, 2004 edition).  In total viewers, it’s the second-biggest non-finale BIGGEST LOSER ever, behind only the year-ago debut.
Last night’s BIGGEST LOSER: COUPLES won the highly competitive time period in adults 18-49 over CBS’s combination of NCIS and NCIS: LOS ANGELES, Fox’s ORANGE BOWL and ABC’s SCRUBS and BETTER OFF TED.  BIGGEST LOSER also led the slot in adults 18-34 and all key adult-female demos. 
BIGGEST LOSER: COUPLES is the #1 telecast of the night in 18-49.  From its first half-hour to its fourth, THE BIGGEST LOSER’s 18-49 rating increased by 28% (to a 5.1/13 from a 4.0/11) and its overall viewership increased by 18% or 1.9 million persons (to 12.5 million from 10.6 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Metered-market household ratings are “live only.” 

(source: data and information provided by NBC)