NBC's faced rough competition '30 Rock' in third place

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At 8 p.m. ET, “Community” averaged a 1.9/6 in 18-49 and 4.6 million viewers overall.  Despite intense time-period competition that included CBS’s “Big Bang Theory,” “Community” matched its year-ago rating in this time and period and equaled NBC’s average in the slot for the traditional ’09-10 season (1.9, non-sports, “live plus same day”).  In the time period last night, “Community” was the #2 non-sports telecast among ABC, CBS, NBC and CW in adults 18-49, adults 18-34, adults 25-54, total viewers and other key categories.


At 8:30 ET, “30 Rock” (2.2/7 in 18-49, 5.3 million viewers overall) built by 16 percent on its lead-in from “Community” and also generated a 16 percent increase versus NBC’s slot average during the ’09-10 traditional season (1.9, non-sports, “live plus same day”).  The build on lead-in is a substantial jump versus NBC’s average in the slot last season, when the network was flat in this time period versus original lead-ins from “Community.”

 In the time period last night, “30 Rock” was the #1 non-sports telecast among ABC, CBS, NBC and CW in men 18-34 and was #1 overall in adults 18-34 ahead of ABC, CBS, CW and Fox’s baseball (pending updates).

At 9 p.m. ET, “The Office” (3.4/9 in 18-49, 6.8 million viewers overall) ranked #2 in the time period in adults 18-49 and was #1 ahead of ABC’s “Grey’s Anatomy,” CBS’s “CSI” and Fox’s baseball in adults 18-34, men 18-34 and men 18-49 (pending updates). 

“The Office” finished within a tenth of a rating point of its 18-49 rating for last May’s sweep (3.4 vs. 3.5) and was up 1 percent in total viewers (6.819 million vs. 6.771 million).

At 9:30 ET, “Outsourced” delivered a 2.3/6 in 18-49 and 4.9 million viewers overall.  In the time period, “Outsourced” is the #1 non-sports telecast on ABC, CBS, NBC or CW in men 18-34.

At 10 p.m. ET, “The Apprentice” averaged a 1.3/4 in 18-49 and 3.6 million viewers overall.  From its first half-hour to its second, “The Apprentice” maintained its 18-49 rating and grew 10 percent in total viewers.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)