NBC's inspiring 'The Biggest Loser 10' placed 3rd Tuesday


From 8-10 p.m. ET, “The Biggest Loser 10” delivered a 2.6/7 in 18-49 and 7.0 million viewers overall in a highly competitive time period that included Fox’s “Glee,” CBS’s “NCIS” and “NCIS: Los Angeles” and ABC’s “No Ordinary Family” and the “Dancing With the Stars” Results Show.  Versus the prior Tuesday, “Biggest Loser” is up 4 percent in 18-49 (2.6 vs. 2.5) and up 2 percent in total viewers (6.995 million vs. 6.842 million).

From its first half-hour to its fourth, “The Biggest Loser” grew by 26 percent in 18-49 rating (to a 2.9 from a 2.3) and 44 percent in adults 18-34 (2.3 vs. 1.6).

At 10 p.m., “Parenthood” averaged a 2.0/5 in 18-49 and 4.7 million viewers overall.  In the time period, “Parenthood” is #2 among ABC, CBS and NBC in adults 18-49 and #1 in adults 18-34, men 18-34 (tie) and women 18-34.  

In the season’s first week, “Parenthood” added 37 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 3.37 rating from a 2.46), up fro man average 31 percent increase last season.  On a percentage basis, “Parenthood” was the #2 biggest gainer from L+SD to L+7 among primetime series during premiere week on ABC, CBS, NBC or Fox, behind only Fox’s “Fringe.”

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)