NBC’s “Knight Rider” signs promo deal with Ford


NBC and the Ford Motor Company will partner to get viewers rolling with the "Ford ‘Knight Rider’ Giveaway Sweepstakes," during the action adventure "Knight Rider" movie of the week on Sunday, 2/17 (9-11 p.m. ET) when viewers will have the chance to win one of four new Ford automobiles.

The grand-prize winner will receive a 2008 Ford Shelby GT 500 KR with an MSRP of 79,995. In addition, one first-prize recipient will get the keys to a Ford Edge Limited AWD; a second-prize winner will drive away with a Ford Fusion V6 SEL AWD (and a third-prize recipient will receive a Ford Focus SES Sedan.
The sweepstakes begin at 8 p.m. on 2/17 during an episode of "American Gladiators" (7-9 p.m.), continues with the movie’s broadcast (9-11 p.m.) and concludes the next day, 2/18. At four different, intervals during the "Knight Rider" broadcast viewers will be invited to participate in the sweepstakes by answering a question pertaining to the movie by going to nbc.com/knightrider. A correct answer is not required.

NBC’s partnership with Ford makes the Ford Mustang one of the stars of the movie. The three cars to be employed in the series include the KITT Hero — a Ford Mustang Shelby GT 500 KR that is playing the part of the everyday Hero car with 540 horsepower; the KITT Attack — a super high-speed version of the Ford Mustang Shelby GT 500 KR Hero car that transforms into Attack mode with the help of air-ride technology and specialized body parts — and a KITT Remote, which is a driverless Ford Mustang Shelby GT 500 KR version of the Hero vehicle.