NBC's 'Law Order: SVU' w/ repeat still strong


At 8 p.m.,  “Minute To Win It” averaged a 1.4/4 in adults 18-49 and 5.0 million viewers overall in a competitive time period that included Fox’s “American Idol,” CBS’s “Live To Dance” and encore comedies on ABC.  From its first half-hour to its second, “Minute To Win It” grew by 15 percent in 18-49 rating (to a 1.5 from a 1.3) and by 8 percent in total viewers (5.2 million vs. 4.8 million).

At 9 p.m., “Chase” (1.2/3 in adults 18-49, 4.1 million viewers overall) captured a week-to-week increase of 20 percent in adults 18-49 (to a 1.2 from last week’s 1.0).  The time period included competition from Fox’s “American Idol,” CBS’s “Criminal Minds” and ABC’s “Modern Family” rebroadcast.  

At 10 p.m. ET, an encore “Law & Order: Special Victims Unit” locked up a 1.7/5 in adults 18-49 and 5.5 million viewers overall. 

Versus original competition from CBS’s “Blue Bloods” and ABC’s “Off the Map, “SVU” ranked #2 among ABC, CBS and NBC in total viewers, adults 18-34, women 18-34, men 18-49 (tie) and men 25-54 and was #1 in men 18-34. 

From its first half-hour to its second, the “SVU” rebroadcast increased its 18-49 rating by 13 percent (to a 1.8 from a 1.6) and its overall viewership by 11 percent (5.8 million vs. 5.2 million), while ABC and CBS dramas were declining in both categories (pending updates).

For its second half-hour from 10:30-11 p.m., the “SVU” encore pulled within a tenth of a rating point of first place in adults 18-49 versus original drama competition from CBS’s “Blue Bloods” and ABC’s “Off the Map,” with “SVU” also tying for #1 in adults 18-34 and ranking #1 outright among ABC, CBS and NBC in men 18-34. 

The “SVU” encore built on NBC’s rating during the highly competitive 9-10 p.m. ET hour by 42 percent in adults 18-49 (1.7 vs. 1.2), while 10 p.m. original dramas on ABC and CBS were down significantly versus their lead-ins. 

(source: NBC)