NBC’s Monday just average w/ ‘Heroes’ and ‘Leno’


From 8-10 p.m. ET, “Heroes” averaged a 2.2 rating, 5 share in adults 18-49 and 4.9 million viewers overall in a time period that included competition from Fox’s Fiesta Bowl, ABC’s season premiere of “The Bachelor” and encore comedies on CBS.  “Heroes” is #2 in the slot among men 18-34, behind only Fox’s football coverage. 

“Heroes” is one of the most time-shifted shows on television, adding 30% to its 18-49 rating so far this season when going from these next-day “live plus same day” ratings to “live plus seven day” figures.  In total viewers, HEROES adds 1.4 million viewers to the previously reported “live plus same day” results when “live plus seven” ratings are released. 

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.5/4 in adults 18-49, a 1.8/4 in adults 25-54 and 4.8 million viewers overall.  The time-period competition included Fox’s Fiesta Bowl coverage, CBS’s “CSI: Miami” encore and the ABC special “Conveyor Belt of Love.” 

“The Jay Leno Show” matched its second-highest Monday 18-49 rating in 12 weeks (since October 12) and is currently reporting its second-biggest total-viewer result for a Monday telecast over that same 12-week span, pending updates.

Comparisons with Jay Leno’s 2008-09 averages at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.5 vs. 1.4), adults 25-54 (1.8 vs. 1.8) and total viewers (4.8 million vs. 5.1 million).  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49 (1.5 vs. 2.2), adults 25-54 (1.8 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).

In Late-Night Local People Meters Monday night:

Conan O’Brien (1.0/4 in 18-49 in local people meters) out-delivered CBS’s LATE SHOW (0.9/4) in Nielsen’s 24 local markets with People Meters.
At 12:35 a.m., Jimmy Fallon (0.6/3 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.4/3). 

For the Week:
NBC averaged a 1.7/5 in 18-49 and 5.1 million viewers overall.
NBC SUNDAY NIGHT FOOTBALL is the #1 primetime telecast of the week in adults 18-49.  It’s the 16th telecast in a row of NBC SUNDAY NIGHT FOOTBALL to top the weekly 18-49 ranker (excluding NFL pre- and post-game shows, includes a tie with the Thursday NFL season opener).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Metered-market household ratings are “live only.”  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: data and information provided by NBC)