NBC’s Monday so-so w/ ‘Chuck’ & ‘Trauma’


At 8 p.m. ET, “Chuck” (2.1 rating, 6 share in adults 18-49, 5.6 million viewers overall) hit a three-week high in adults 18-49.  Week-to-week, “Chuck” is up 11 percent in 18-49 (2.1 vs. 1.9) and 2 percent in total viewers (5.6 million vs. 5.5 million).  From its first half-hour to its second, this week’s “Chuck” increased its adult 18-49 rating by 10 percent (to a 2.2 from a 2.0) and its men 18-49 rating by 14 percent (2.4 vs. 2.1).

At 9 p.m. ET, “Trauma” averaged a 1.5/4 in 18-49 and 4.8 million viewers overall in a time period that included competition from ABC’s “Dancing With the Stars,” CBS’s comedy encores and Fox’s “24.”  “Trauma” matched its highest 18-49 rating since November 30.  Week-to-week, “Trauma” is up 7 percent in 18-49 (1.5 vs. 1.4) and 11 percent in total viewers (4.8 million vs. 4.3 million).

At 10 p.m. ET, “Law & Order” delivered a 1.8/5 in 18-49 and 6.0 million viewers overall.  “Law & Order” matched its highest 18-49 rating in four weeks.  “Law & Order” built on its lead-in by 20 percent in 18-49 and 25 percent in total viewers while dramas on ABC and CBS in the time period were showing declines versus lead-in in both categories.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: information from NBC)