NBC’s Monday w/ ‘Chuck’ did not connect; landed #4


NBC just could not connect with repeats of ‘Chuck’ and the ‘Law & Order’ as ‘Trauma’ was the drag at the end of the line which is waiting to get canceled.

At 8 p.m. ET, “Chuck” averaged a 1.9 rating, 6 share in adults 18-49 and 5.8 million viewers in a time slot that included competition from Fox’s “House,” CBS’s partly original comedies and ABC’s “20/20” special on “The Bachelor.”  From its first half-hour to its second, “Chuck” increased its adult 18-49 rating by 11 percent (to a 2.0 from a 1.8).  In the time period, “Chuck” ranked #2 among the major networks in men 18-34.

At 9 p.m. ET, “Trauma” averaged a 1.5/4 in 18-49 and 5.2 million viewers overall in a time period that included competition from CBS’s comedy encores, ABC’s “20/20” special on “The Bachelor” and Fox’s “24.”  Week to week, “Trauma” is up 7 percent in 18-49 rating (1.5 vs. 1.4) and up 10 percent in total viewers (5.2 million vs. 4.8 million).

At 10 p.m. ET, “Law & Order” averaged a 1.8/5 in 18-49 and 6.9 million viewers overall.   From its first half-hour to its second, “Law & Order” increased its 18-49 rating by 6 percent (to a 1.9 from a 1.8), its adults 25-54 rating by 8 percent (2.6 vs. 2.4) and its men 25-54 rating by 10 percent (2.2 vs. 2.0), while encore dramas on ABC and CBS were showing declines in all three categories.

Week to week, “Law & Order” is up 20 percent in 18-49 (1.8 vs. 1.5) and up 32 percent or 1.7 million persons in total viewers (6.9 million vs. 5.2 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

(source: information from NBC)