NBC OLYMPICS MOBILE: 77 MILLION PAGE VIEWS: NBC’s Olympics Mobile platforms (Mobile Web Site and iTunes App), through 15 days have amassed 77 million page views more than double the total number of page views for the entire 17-day Beijing Games (34.7 million).
* There have been 1.7 million mobile video streams in 15 days, more than five times the total number for the entire 17-day Beijing Games (301k).
* By the time the Opening Ceremony broadcast started at 7:30 p.m.on Feb 12, NBC Olympics Mobile already generated more page views than the entire 2006 Winter Games (1.07 million).
NBCOLYMPICS.COM HAS MORE THAN TRIPLE THE USERS OF THE ENTIRE 2006 WINTER GAMES: Through 15 days, NBCOlympics.com has delivered 42.4 million total unique users, nearly 30 million more unique users and 219 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).
* NBC Olympics.com’s 651 million page views through 15 days nearly doubles the total for the 17 days of the 2006 Winter Games (331 million).
* Through 15 days, NBCOlympics.com has seen 40.8 million video streams serving more than three million hours of video, 32 million more than the total number of video streams from the 2006 Winter Games (8.4 million).
NOTE: All data for NBCOlympics.com and NBC Olympics Mobile is provided by Omniture.