NBC's premiere 'The Playboy Club' third-place

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At 10 p.m. ET, the debut of “The Playboy Club” averaged a 1.6/4 in 18-49 and  5.0 million viewers overall.


From 8-10 p.m. ET, the premiere of “The Sing-Off” delivered a 1.9 rating, 5 share in adults 18-49 and 5.2 million viewers overall in a highly competitive time period that included CBS’s first episode of “Two and a Half Men” starring Ashton Kutcher, ABC’s “Dancing With the Stars” season premiere and Fox’s “Kitchen Nightmares” season finale. 

Despite that exceptional competition, “The Sing-Off” improved by 12 percent in adults 18-49 versus NBC’s 1.7 average in the time period last season (“live plus same day,” non-sports).
 
“The Sing-Off” scored NBC’s top non-sports rating in the time period in adults 18-49 in eight months (since January 17).
  
At 10 p.m. ET, the debut of “The Playboy Club” averaged a 1.6/4 in 18-49 and  5.0 million viewers overall.  Versus NBC’s 1.5 average rating in the time period last season in adults 18-49 (“live plus same day,” non-sports), “The Playboy Club” was up 7 percent.

(source: NBC)