NBC's season-finale 'The Biggest Loser' winner Tuesday


From 8-9 p.m. ET, “Minute to Win It” averaged a 1.9/5 in 18-49 and 7.0 million viewers overall.  In a highly competitive time period that included Fox’s “Glee,” ABC’s “A Charlie Brown Christmas” encore and CBS’s “NCIS” rebroadcast, “Minute” grew from its first half-hour to its second by 38 percent in 18-49 rating (to a 2.2 from a 1.6) and by 20 percent or more than 1.2 million persons in total viewers (7.6 million vs. 6.3 million).  “Minute” ticked off significant gains from half-hour to half-hour in every key ratings category.

From 9-11 p.m. ET, “The Biggest Loser 10” (3.1/8 in 18-49, 8.2 million viewers overall) was a dominant #1 in the time period in adults 18-49 and all other key demographics. 

“The Biggest Loser 10” hit a season high in adults 18-49 and generated its second biggest overall audience of the 2010-11 season.  Airing for a second week in the 9-11 p.m. time period, “Biggest Loser” grew versus one week ago by 7 percent in 18-49 rating (3.1 vs. 2.9), and by 35 percent versus two weeks ago (3.1 vs. 2.3 from 8-10 p.m. on November 23). 

For its second hour from 10-11 p.m., this week’s “Biggest Loser” topped the combined ABC-CBS competition in adults 18-49 (with a 3.2 rating vs. a combined 2.7), as well as adults 18-34 and all key adult-female demos.

In the 10:30 lead-in to local news, “Biggest Loser” was a dominant #1 in the key news demo of adults 25-54 with a 90% margin over CBS’s #2 “Good Wife” encore (with a 3.8 rating vs. a 2.0).  “Biggest Loser” led the 10:30 half-hour in all key categories and topped ABC and CBS combined in adults, men and women 18-34; adults, men and women 18-49; and women 25-54.

NBC is #2 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49 and #1 among women 25-54.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: NBC)