NBC's season-one finale of "The Voice" solid winner

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At 8 p.m.. ET, the season-one finale of “The Voice” (3.7/13 in adults 18-49, 11.0 million viewers overall) scored NBC’s highest non-sports 18-49 rating in the time period in more than three years (since January 23, 2008) and biggest overall viewership in nine months (since September 15, 2010). 


Week to week, “The Voice” grew by 12 percent in adults 18-49 (to a 3.7 rating from a 3.3) and by 10 percent in total viewers (11.046 million vs. 10.007 million).  The 3.7 rating in 18-49 tops every non-sports primetime program carried on ABC, CBS or Fox since the end of the May sweep. 

“The Voice” won the 8-9 p.m. ET hour among ABC, CBS, NBC, Fox and CW in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, plus total viewers.  From its first half-hour to its second, “The Voice” grew substantially in all key ratings categories, including increases of 15 percent in 18-49 rating (to a 3.9 from a 3.4) and 16 percent in total viewers (11.9 million vs. 10.2 million).

Last night’s telecast of “The Voice” is up 95 percent versus NBC’s average in the Wednesday 8-9 p.m. hour last summer (with a 3.7 rating vs. a 1.9, Live Plus Same Day, non-sports) and 60 percent in total viewers (11.046 million vs. 6.895 million).

At 9 p.m. ET, “America’s Got Talent” (4.1/12 in 18-49, 13.7 million viewers overall) scored the highest 18-49 rating for a non-finale Wednesday edition of “Talent” in nearly five years (since July 5, 2006, during the show’s first season).   It’s also NBC’s highest 18-49 rating in the time period since September 15, 2010.

This week’s “Talent” is the night’s #1 telecast on ABC, CBS, NBC, Fox or CW in adults 18-49, total viewers and other key categories.  “Talent” won the time period in adults 18-49, total viewers and all other key demos.  Last night’s telecast is up 37 percent versus NBC’s averages in the Wednesday 9-10 p.m. ET hour last summer (with a 4.1 rating vs. a 3.0 in 18-49, L+SD, non-sports) and by 19 percent in total viewers (13.710 million vs. 11.564 million).

At 10 p.m. ET, the debut of “Love in the Wild” (2.2/6 in 18-49, 6.5 million viewers overall) was up 29 percent versus NBC’s  average in the time period last summer in 18-49 (2.2 vs. 1.7, L+SD, non-sports).
 
“Love in the Wild” is #1 in the hour among ABC, CBS and NBC in all key demos and beats ABC and CBS combined in adults 18-34.

NBC was the night among ABC, CBS, NBC and Fox in adults 18-49, total viewers and all other key categories.  It’s NBC’s fourth consecutive Wednesday win in both 18-49 and total viewers. 

(source: NBC)