NBC's 'The Biggest Loser 10' 'Parenthood' struggling


At 10 p.m., “Parenthood” averaged a 2.1/6 in 18-49 and 5.2 million viewers overall.  Versus the prior week, “Parenthood” is up 5 percent in 18-49 rating (2.1 vs. 2.0) and up 7 percent in total viewers (5.162 million vs. 4.829 million).  In the time period, “Parenthood” is #2 among ABC, CBS and NBC in adults 18-49 and #1 in adults 18-34.  

Note that last season, Parenthood added an average 31% to these “live plus same day” ratings when “live plus seven day” results were released, giving it one of the biggest such increases among primetime series on the major networks.  In early “live plus three day” ratings for last week’s telecast (which includes time-shifted viewing through three days after the live telecast), “Parenthood’s” 18-49 rating (2.60) increased by 31 percent versus its “live plus same day” result (1.98).

From 8-10 p.m. ET, “The Biggest Loser 10” delivered a 2.5/7 in 18-49 and 6.8 million viewers overall in a highly competitive time period that included Fox’s “Glee,” CBS’s “NCIS” and “NCIS: Los Angeles” and ABC’s “No Ordinary Family” and the “Dancing With the Stars” Results Show. 

From its first half-hour to its fourth, “The Biggest Loser” grew by 23 percent in 18-49 rating (to a 2.7 from a 2.2).  By the 9:30-10 p.m. half-hour, “Biggest Loser” ranked #1 among ABC, CBS, NBC, Fox and CW in women 18-34.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)