NBC's ‘The Biggest Loser’ #4, but ‘Parenthood’ #2


For NBC the sunshine is ‘Parenthood’ as it is still the show to beat among adults 18-49. From 8-10 p.m., “The Biggest Loser: Couples” (3.4/9 in 18-49, 8.4 million viewers overall) matched its highest adult 18-49 rating since February 9.  “Biggest Loser” is up week to week by 6 percent in 18-49 (3.4 vs. 3.2) and is up versus two weeks ago by 21 percent (3.4 vs. 2.8).  “Biggest Loser” ranked #2 in the highly competitive time period among women 18-34 and women 18-49 and tied for #2 among the major networks in adults 18-34. 

From its first half-hour to its fourth, last night’s “Biggest Loser: Couples” increased its 18-49 rating by 23 percent (to a 3.7 from a 3.0) and its overall viewership by 29 percent or 2.1 million persons (9.5 million vs. 7.4 million).

At 10 p.m., “Parenthood” (2.6/7 in adults 18-49, 5.9 million viewers overall) won the time period in adults 18-49 and other key demos over the original drama competition of CBS’s “The Good Wife” and ABC’s “V.”  “Parenthood” has been #1 in the slot in adults 18-49 versus regular competition for seven of the last eight weeks.  Pending updates, “Parenthood” is up week to week for a second straight week in adults 18-49 and total viewers.  Versus the prior Tuesday, “Parenthood” is currently up 4 percent in 18-49 (2.6 vs. 2.5) and 1 percent in total viewers (5.94 million vs. 5.88 million).

In Late-Night Metered Markets Tuesday night:

“The Tonight Show with Jay Leno” (3.0/8 in metered-market households) out-rated CBS’s “Late Show with David Letterman” (2.8/7) and ABC’s combination of “Nightline (3.0/7) and “Jimmy Kimmel Live” (1.6/5) in Nielsen’s 56 metered markets. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; “Late Show,” 0.8/4; “Nightline,” 1.1/4; and “Jimmy Kimmel Live,” 0.6/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) tied “Late Late Show” (0.5/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.   

(source: NBC)