NBC's ‘The Biggest Loser’ against ‘Idol’ and ‘NCIS’ finished 4th


From 8-10 p.m., “The Biggest Loser: Couples” (3.2/9 in 18-49, 8.3 million viewers overall) grew week to week by 14 percent in 18-49 (3.2 vs. 2.8) and 11 percent in total viewers (8.3 million vs. 7.5 million).  From its first half-hour to its fourth, last night’s “Biggest Loser: Couples” increased its 18-49 rating by 42 percent (to a 3.7 from a 2.6) and its overall viewership by 31 percent or 2.2 million persons (9.5 million vs. 7.3 million).

“The Biggest Loser” currently ranks #2 in the highly competitive time period in adults 18-49 behind only Fox’s “American Idol” and “Glee” and finishing ahead of the two-hour averages for ABC’s “Dancing With the Stars” Results Show and “Lost” and CBS’s “NCIS” and “NCIS: Los Angeles” (pending updates).  “The Biggest Loser is also currently #2 or tied for #2 in the time slot in adults 18-34 and all key adult-female demographics  

At 10 p.m., “Parenthood” (2.6/7 in adults 18-49, 6.0 million viewers overall) won the time period in adults 18-49 and other key demos over the original drama competition of CBS’s “The Good Wife” and ABC’s “V.”  “Parenthood” has been #1 in the slot in adults 18-49 versus regular competition for six of the last seven weeks.  Week to week, “Parenthood” is up 8 percent in 18-49 (2.6 vs. 2.4) and 2 percent in total viewers (6.0 million vs. 5.8 million).
In Late-Night Metered Markets Tuesday night:
“The Tonight Show with Jay Leno” (3.1/8 in metered-market households) out-rated CBS’s “Late Show with David Letterman” (2.9/7) and ABC’s combination of “Nightline (3.0/7) and “Jimmy Kimmel Live” (1.6/5) in Nielsen’s 56 metered markets. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; “Late Show,” 0.8/4; “Nightline,” 1.3/5; and “Jimmy Kimmel Live,” 0.7/4.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) tied “Late Late Show” (0.4/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.   

(source; NBC)