NBC’s ‘The Biggest Loser’ held its own Tuesday


From 9-11 p.m. ET, “The Biggest Loser” averaged a 3.7 rating, 10 share in adults 18-49 and 10.0 million viewers overall, making it the #1 telecast of the night in 18-49.  “Biggest Loser” matched its highest 18-49 rating in three weeks and hit a season high in total viewers.  Excluding finales, this is the biggest average audience for “The Biggest Loser” during a fall cycle in four years (since November 22, 2005).  Versus its 8-10 p.m. telecast on the same night last year, “Loser” is up 9% in 18-49 (3.7 vs. 3.4) and 1.2 million persons or 14% in total viewers (10.0 million vs. 8.8 million). 

In the time period last night, “The Biggest Loser” was #1 in all key demos — adults, men and women 18-34, 18-49 and 25-54.

NBC is #1 for the night in adults 18-49 and most other key demographics.

From 8-8:45 p.m. ET, NBC carried live sustaining coverage of the Presidential News Conference and analysis, which will not be included in nightlong and weeklong averages.  From 8:45-9 p.m., NBC carried an encore “Biggest Loser.”  Reliable results are not currently available for 8-9 p.m. programming and official nationals from Nielsen will not measure sustaining programming.

In Late-Night Local People Meters Tuesday night:

Conan O’Brien (1.2/5 in 18-49 in local people meters) defeated CBS’s LATE SHOW (0.7/3 with an encore) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters with an encore) tied CBS’s original LATE LATE SHOW (0.5/3). 

For the Week of November 23-29:

For the week, NBC tied for #2 in adults 18-49, averaging a 2.5/7 in 18-49 and 6.9 million viewers overall.  NBC is #2 outright in adults 18-34 for the week.

NBC SUNDAY NIGHT FOOTBALL is the #1 primetime telecast of the week in adults 18-49.  It’s the 11th telecast in a row of NBC SUNDAY NIGHT FOOTBALL to top the weekly 18-49 ranker (excluding NFL pre- and post-game shows, includes a tie with the Thursday NFL season opener).

(source: data and information provided by NBC. – NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Metered-market household ratings are “live only.”  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” )