NBC's ‘The Biggest Loser’ improved; renewed ‘Parenthood’ takes second at 10pm


From 8-10 p.m., “The Biggest Loser: Couples” (3.3/9 in 18-49, 8.4 million viewers overall) matched its highest 18-49 rating since February 9 and amassed its biggest overall audience since that same date.  From its first half-hour to its fourth, “Biggest Loser” increased its 18-49 rating by 44 percent (to a 3.9 from a 2.7) and its overall viewership by 40 percent or more than 2.8 million persons (9.9 million vs. 7.0 million).  

“The Biggest Loser” is #2 in the time period in adults 18-49 and all key adult-female demos behind only Fox’s “American Idol”-boosted lineup and ahead of ABC’s “Dancing With the Stars” Results Show and “Lost” and CBS’s encore dramas. 

At 10 p.m., “Parenthood” (2.9/8 in adults 18-49, 7.2 million viewers overall) delivered seven-week highs — its top 18-49 and total-viewer results since the “Parenthood” premiere on March 2.  Week to week, “Parenthood” is up 16 percent in adults 18-49 (2.9 vs. 2.5) and 15 percent in total viewers (7.2 million vs. 6.3 million).  NBC Entertainment announced Tuesday that it was picking up “Parenthood” for the 2010-11 season.

In the time period, “Parenthood” is #1 in adults 18-34, adults 18-49, adults 25-54 and other key demos.  “Parenthood” has been #1 in the slot in adults 18-49 versus regular competition for four of the last five weeks.
In Late-Night Metered Markets Tuesday night:
“The Tonight Show with Jay Leno” (3.0/8 in metered-market households) out-rated CBS’s “Late Show with David Letterman” (2.6/7) and ABC’s combination of “Nightline (2.6/6) and “Jimmy Kimmel Live” (1.4/4) in Nielsen’s 56 metered markets. 

In the 25 markets with Local People Meters, “The Tonight Show with Jay Leno” (1.0/5) ranked #1 among the major networks in the time period over “Late Show” (0.7/3), “Nightline” (1.0/4) and “Jimmy Kimmel Live” (0.6/3).

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households with an encore telecast) topped CBS’s first-run “Late Late Show with Craig Ferguson” (1.2/4).  In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49 with an encore telecast) defeated “Late Late Show” (0.4/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)