NBC’s: "The Biggest Loser" is a winner, hits a four-week high


From 8-10 p.m. ET, “The Biggest Loser” averaged a 3.5 rating, 9 share in adults 18-49 and 9.1 million viewers overall.  Versus its averages for November of last year, “Loser” is up 13% in 18-49 (3.4 vs. 3.1) and 1.6 million persons or 20% in total viewers (9.023 million vs. 7.583 million).  In the time period last night, “The Biggest Loser” tied for #1 among the major networks in women 18-49 (pending updates), despite last night’s increased competition from ABC’s premiere of “V.”

For its second hour, from 9-10 p.m., “The Biggest Loser” is #1 among the major networks in adults 18-49, adults 18-34 and all key adult-female demographics ahead of CBS’s “NCIS: Los Angeles,” ABC’s “Dancing With the Stars” results show and Fox’s “So You Think You Can Dance.”

From its first half-hour to its fourth, “The Biggest Loser” increased its 18-49 rating by 29 percent (to a 3.9 from a 3.0) and its overall viewership by 19 percent or 1.3 million persons (to 9.7 million from 8.4 million).

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 2.0/6 in adults 18-49; a 2.2/6 in adults 25-54 and 5.9 million viewers overall.  Last night’s time-period competition included CBS’s “The Good Wife” and ABC’s “The Forgotten.”

“The Jay Leno Show” hit its highest adult 18-49 rating on any night of the week in four weeks (since Tuesday, Oct. 6).

In the time period, “The Jay Leno Show” ranked #2 among the major networks in adults 18-49, tied for #1 in adults 18-34 and was #1 outright in men 18-34.  For its second half-hour from 10:30-11 p.m., “The Jay Leno Show” finished #2 outright in adults 18-49, tied for #2 in adults 25-54, tied for #1 in adults 18-34 and was #1 outright in men 18-34.

Versus Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” comparisons for last night’s telecast are: in adults 18-49 (2.0 vs. 1.4), adults 25-54 (2.2 vs. 1.8) and total viewers (5.9 million vs. 5.1 million).  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 2.0 vs. 2.2; in adults 25-54, 2.2 vs. 2.7; and in total viewers, 5.9 million vs. 6.9 million).

In Late-Night Local People Meters Tuesday night:

Conan O’Brien (1.0/5 in 18-49 in local people meters) defeated CBS’s LATE SHOW (0.8/4) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.6/4 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.5/3). 

(source: NBC release – also note: All national ratings are “live plus same day” unless otherwise indicated.  Metered-market household ratings are “live only.”)