NBC's 'The Event' disappointing; 'Harry's Law' solid


From 8-10 p.m. ET, “The Event” averaged a 1.4/4 in 18-49 and 5.2 million viewers overall.  These “Event” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of March 7-13. 

Through its run on NBC earlier this season, “The Event” added an average 38 percent to its 18-49 rating when going from the previously reported “live plus same day” ratings to its “live plus seven day” results, the biggest percentage increase for any new series on ABC, CBS, NBC, Fox or CW and the #3 increase for all series, new and returning.  

At 10 p.m. ET, “Harry’s Law” (1.8/5 in adults 18-49, 9.4 million viewers overall) matched its highest 18-49 rating in five weeks (since January 31) and delivered its biggest overall audience over that same five-week period. 

From its first half-hour to its second, “Harry’s Law” grew by 6 percent in 18-49 rating (to a 1.8 from a 1.7) and by 5 percent in total viewers (to 9.6 million from 9.2 million) while encore dramas on ABC and CBS were declining half-hour to half-hour in both categories.

“Harry’s Law” is #1 among ABC, CBS and NBC for the hour in total viewers, up versus last week by 2 percent (9.397 million vs. 9.198 million), up versus two weeks ago (8.746 million) by 7 percent and up versus three weeks ago (8.511 million) by 10 percent.
In its eight weeks on the schedule, “Harry’s Law” has earned NBC’s eight best 18-49 ratings in the time period since November 1, 2010 and attracted the network’s eight biggest overall audiences in the slot, excluding Olympics, in 16 months (since September 14, 2009). 

Last night’s telecast is up 20 percent versus NBC’s 1.5 non-sports “live plus same day” average in the time slot during the traditional 2009-10 season and up 84 percent in total viewers (9.397 million vs. 5.103 million). 

(source: NBC)