NBC's 'The Sing-Off' takes second place Wednesday


“The Sing Off” ranked #2 in the time period among ABC, CBS, NBC, Fox and CW in adults 18-49 and total viewers and #1 in adults 18-34, men 18-34 (tie) and women 18-34, versus competition that included originals of CBS’s “Survivor” and “Criminal Minds” and Fox’s “Hell’s Kitchen” season finale. 

From 8-10 p.m. ET, the Wednesday edition of “The Sing Off” (2.9/8 in adults 18-49, 8.4 million viewers overall) delivered a season high for NBC in the time period in adult 18-49 rating and attracted the biggest overall audience for NBC in the slot since September 22. 

Versus the prior week’s Wednesday telecast, “The Sing Off” was up last night by 7 percent in 18-49 rating (2.9 vs. 2.7) and up 10% in total viewers (8.377 million vs. 7.642 million).

Head to head versus the “Hell’s Kitchen” finale from 9-10 p.m., “Sing Off” prevailed in adults 18-34, 18-49 and 25-54, total viewers and all key adult-female demos.  

Last night’s “Sing Off” is up versus the year-ago Wednesday telecast by 38 percent in 18-49 rating (2.9 vs. 2.1) and by 1.9 million persons or 29 percent in total viewers (8.377 million vs. 6.509 million). 

Versus NBC’s time-period average for last season, the December 15 “Sing Off” is up 61 percent in 18-49 (2.9 vs. 1.8, non-sports “live plus same day”) and up 2.1 million persons or 34 percent in total viewers (8.377 million vs. 6.232 million).  

At 10 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (2.0/6 in adults 18-49, 6.9 million viewers overall) tied CBS’s original “The Defenders for #1 in the time period among ABC, CBS and NBC in adults 18-49.  “SVU” was also #1 or tied for #1 in adults 18-34, women 18-34 and women 18-49.  From its first half-hour to its second, “SVU” grew by 11 percent in 18-49 rating (to a 2.1 from a 1.9) and by 10 percent in total viewers (to 7.2 million from 6.5 million), while the ABC and CBS competition were declining half-hour to half-hour in both categories. 

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: NBC)