NBC’s “The Voice” is #1 in 18-49

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NBCFrom 8-9:01 p.m. ET Tuesday, “The Voice” (3.4/10 in 18-49, 9.5 million


viewers overall) scored the #1 18-49 rating of the night on ABC, CBS,

NBC and Fox, winning the time period by a 13 percent margin (with a

3.4 rating vs. a 3.0 for CBS’s second-place “NCIS”) and also topping

ABC’s “Dancing With the Stars” Results Show by 70 percent (3.4 vs.

2.0).  “The Voice” is up 70 percent versus NBC’s average in the time

period last season in 18-49 rating (3.3 vs. 2.0) and up 55 percent in

total viewers (9.469 million vs. 6.116 million).

*           “The Voice” was up 3 percent versus its 18-49 rating for the

comparable results show from the prior cycle (3.4 vs. 3.3 from 9-10

p.m. on Tuesday, April 17) and was up 7 percent in total viewers

(9.469 million vs. 8.859 million).  “The Voice” grew by 0.3 of a point

in 18-49 or 9 percent from half-hour to half-hour (to a 3.5 from a

3.2) and by 6 percent in total viewers (9.7 million vs. 9.2 million).

*           From 9:01-9:31 p.m. ET “Go On” (2.1/6 in 18-49, 6.0 million

viewers overall) finished within a tenth of a rating point of its

18-49 rating for the prior week to rank #2 in the time period among

ABC, CBS, NBC and Fox, ahead of Fox’s “New Girl” and ABC’s “Happy

Endings” in adults 18-49 and total viewers.

*           From 9:31-10:01 p.m. ET, “The New Normal” (1.5/4 in 18-49, 4.3

million in total viewers) finished #2 in the time period among ABC,

CBS, NBC and Fox in adults 18-49 and total viewers and was #2 or tied

for #2 among those networks in women 18-34, men 18-49, women 18-49 and

adults, men and women 25-54.

*           From 10:01-11 p.m. ET, “Parenthood” (1.7/5 in 18-49, 4.6 million

in total viewers) built on its 18-49 lead-in by 13 percent to pull

within 0.1 of CBS’s “Vegas” for the slot lead among ABC, CBS and NBC,

despite a lead-in advantage of 1.3 rating points the prior half-hour

for CBS.  “Parenthood” is #1 in the hour among ABC, CBS and NBC in

adults 18-34 (tie), women 18-34, women 18-49 and women 25-54.

*           Keep in mind that last season, “Parenthood” originals added an

average of 47 percent to these next-day “live plus same day” ratings

in 18-49 when Nielsen reported “live plus seven day” results.

NOTE: All ratings are “live plus same day” from Nielsen Media Research

unless otherwise indicated.