NBC's two-hour edition of Dateline No. 1 Friday


From 8-9 p.m. ET, NBC carried “Stand Up To Cancer” as sustaining programming that will not be counted in nightlong or weeklong averages.  “Stand Up To Cancer” also aired on ABC, CBS, Fox and other networks. 

From 9-11 p.m. ET, “Dateline NBC” (1.2/4 in adults 18-49, 4.9 million viewers overall) ranked #1 among the major networks in adults 18-49, adults 25-54 and other key demos.  “Dateline” matched its highest 18-49 rating for a Friday edition in 13 weeks (since June 11).  From its first half-hour to its fourth, “Dateline” increased its 18-49 rating by 30 percent (to a 1.3 from a 1.0) and its overall viewership by 14 percent (to 5.0 million from 4.4 million). 

In Late-Night Metered Markets Friday night: “The Tonight Show with Jay Leno” (2.8/7 in metered-market households) out-delivered CBS’s “Late Show with David Letterman” (2.2/5 with an encore) and ABC’s combination of “Nightline (2.7/6) and “Jimmy Kimmel Live” (1.3/4) in Nielsen’s 56 metered markets. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.5/2 with an encore; “Nightline,” 0.8/3; and “Jimmy Kimmel Live,” 0.4/2.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4).  In the 25 markets with Local People Meters, “Late Night” (0.6/3 in 18-49) topped “Late Late Show” (0.3/2).

At 1:35 a.m., Last Call with Carson Daly” averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

(source: NBC)