NBC's two-hours of 'The Biggest Loser' placed second

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From 8-10 p.m. ET, “The Biggest Loser: Couples” (2.7/8 in 18-49, 7.3 million viewers overall) ranked #2 among ABC, CBS, NBC, Fox and CW in adults 18-49 and was #1 in women 18-49, adults 18-34 and women 18-34 in a time period that included competition from ABC’s “Dancing With the Stars,” CBS’s “NCIS” and “NCIS: LA” encore and Fox’s rebroadcast of “Glee.” 


From its first half-hour to its fourth, “Biggest Loser” grew by 39 percent in 18-49 rating (to a 3.2 from a 2.3) and by 22 percent or more than 1.5 million persons in total viewers (8.3 million vs. 6.8 million).  

For its second hour from 9-10 p.m., “Biggest Loser” finished within a tenth of a rating point of ABC’s “Dancing With the Stars” Results Show (all but eliminating last week’s “Dancing” advantage of 1.4 rating points in the hour) and ranked #1 among ABC, CBS, NBC, Fox and CW, ahead of “Dancing,” in adults 18-34 and women 18-34.

By its final half-hour from 9:30-10, “The Biggest Loser” tied ABC’s “Dancing With the Stars” for #1 among ABC, CBS, NBC, Fox and CW in adults 18-49, eliminating the “Dancing” 9:30 margin of one week earlier, which stood at 1.2 rating points.  “Loser” was #1 outright in the 9:30 half-hour ahead of “Dancing” in adults 18-34 and women 18-34.

At 10 p.m., “Parenthood” delivered a 1.9/5 in 18-49 and 4.7 million viewers overall.  In the time period, “Parenthood” is #1 among ABC, CBS and NBC in adults 18-34, men 18-34 and women 18-34 (tie). 

These “Parenthood” results are likely to increase substantially when Nielsen issues “live plus seven day” results for the week of April 4-10. 

Through the season’s first 26 weeks, “Parenthood” added an average 41 percent to its 18-49 rating when going from the previously reported “live plus same day” ratings to its “live plus seven day” results, the #2 percentage increase among all primetime series on ABC, CBS, NBC, Fox and CW.

For the night, NBC is #2 among ABC, CBS, NBC, Fox and CW in adults 18-49 and #1 in women 18-49, adults 18-34 and women 18-34.

(source; NBC)